Forter Turns the AI Shopping Agent Surge Into a Secure Revenue Channel for Merchants

Ahead of peak season, merchants can now identify trusted AI agents and enable secure, headless checkout with a single no-code integration

NEW YORK, Oct. 13, 2026 /PRNewswire/ -- Forter, the Trust Intelligence platform for the future of commerce, introduced new capabilities designed to give commerce leaders the visibility, trust and control to securely embrace this rapidly emerging revenue channel. Forter's Agentic Commerce Engine enables merchants to verify agentic shoppers and provides the infrastructure to manage their end-to-end experience.

Agentic orders across Forter's network have increased more than fourfold since August, while automated fraud has doubled in the last two months. Consumers are rapidly adopting AI personal assistants like Muse, Instinct and Grok Bot to search, compare and buy on their behalf. Bad actors are attempting to blend in to this traffic by using malicious agents or taking over legitimate ones to scale fraud and abuse. The ability to distinguish a trusted agent from a fraudulent one has never been more important. 

"Every merchant is now effectively opted in to agentic commerce, whether or not they've prepared for it," said Eran Vanounou, chief technology and product officer, Forter. "The choice merchants have isn't whether agentic traffic engages with their site this holiday season; it's whether they are equipped to control, optimize and drive revenue from it."

Now available, Forter's Agentic Commerce Engine is the first complete solution for this channel combining trust intelligence with flexible infrastructure. The capabilities include:

• Fraud Management for Agentic Commerce identifies and decisions scraper- and agent-driven traffic in real time, distinguishing legitimate AI assistants from fraud and abuse bots. The capability is an extension of Forter's core Fraud Management offering and is now available for all customers.
• Agentic Orchestration enables headless checkout via agentic protocols so that merchants can optimize how agents purchase and set the conditions for each transaction. Through a single, no-code Forter integration, merchants can manage the full checkout experience for AI agents.
• AI Activity Dashboard shows merchants which AI agents are transacting on their site, so they can make informed decisions instead of guessing or blanket-blocking traffic that could represent new revenue. Merchants can analyze their transactions in the portal or with Forter Prism.

Unlike the invite-only agentic pilots launched earlier this year, the new AI assistants can default to scraping a merchant's site when there isn't a headless checkout flow optimized for agents. Screen scraping is significantly slower, more costly and error-prone, negatively impacting the customer experience. In a controlled experiment, Forter found headless protocols were roughly 10 times faster and 5 times more token-efficient, and overall more likely to succeed, than scraping. Forter's Agentic Commerce Engine allows merchants to provide a superior customer buying experience by enabling headless checkout with a single integration.

"There's a greater sense of urgency for agentic readiness as we head into peak season. Agentic traffic has had a meteoric rise over the last month and we expect that trend to continue," said Adam Davies, Director of AI, Forter. "We're giving merchants the intelligence and infrastructure to know which agentic transactions can be trusted and to control the end-to-end agentic shopping journey."

Fraud Management for Agentic is now live for existing Forter customers. Agentic Orchestration is available now for interested Forter customers. For more information, visit https://www.forter.com/agentic-commerce.

About Forter

Forter delivers trust intelligence and payments infrastructure built for the commerce moments that matter. Powered by a global identity network, our AI makes instant trust decisions from sign-up to checkout to returns — so every trusted customer always gets the experience they deserve. Nordstrom, Instacart, Priceline, and nearly 1 million businesses trust Forter to keep the right customers coming back. Zero friction for the customers who matter. No revenue left behind. Learn more at Forter.com.

SOURCE Forter, Inc.