FORTAMUS Completes Redesign, Rebrand With Launch of New Website

ATLANTA, May 2, 2017 /PRNewswire/ -- John Head, CEO of FORTAMUS, announced today the company's complete rebranding and launch of its new website. FORTAMUS provides broker general agents, major carriers and reinsurers with solutions in the impaired life insurance market.

FORTAMUS reflects a broader, technology-driven approach to placing non-traditional life insurance. The company has been repositioned to better reflect the strength, durability and flexibility of the solutions it offers.  FORTAMUS' standardized, high-tech processes and exceptional customer care mean white glove service for the specialty life insurance industry.  The company operates on the philosophy that anyone should be coverable.

The company's revamped website, www.fortamus.com, includes in-depth information targeted to FORTAMUS' three primary partner segments:  agents, carriers and reinsurers. "We've taken a clean, modern approach to the website's design and user experience.  We purposefully set out to challenge the status quo in all aspects of our business.  This redesign reflects that," Mr. Head explained

FORTAMUS' partner-focused, data-driven approach to placing impaired life accomplishes several things: first, it enables broker general agents to find solutions for cases typically declined. Second, for carriers, FORTAMUS does the heavy lifting in providing specialty life coverage, allowing them to address business typically left on the table.  And finally, for reinsurers, the company's relationships, expertise and unique offerings present excellent opportunity for high-quality risk.

FORTAMUS partnered with FLETCH Creative, a global branding agency based in Atlanta. The site launch was part of a greater strategy designed to differentiate FORTAMUS from a relatively staid sector of the insurance industry. Keith Fletcher, FLETCH's President, said "FORTAMUS' approach to impaired life is fascinating. The founders' background in fluid dynamics and specialty underwriting enable them to analyze data and find solutions where others cannot.  We think the new website and tagline, The Strength to Say Yes, aptly reflect what this business is all about.  We're proud to help scale-up this innovative brand!"

About FORTAMUS:
FORTAMUS Insurance Services provides life insurance access to individuals who would normally be declined coverage due to medical, occupational, geographical or other traditionally disqualifying circumstances. 
To learn more, please visit us at www.fortamus.com

Media Contact:
Kelly DeAsses
[email protected] 
+1 678-691-7223 Ext. 404

SOURCE FORTAMUS

Related Links

http://www.fortamus.com