Forrester: Retail Will See A $2.1 Trillion Loss Globally In 2020 Due To Coronavirus Pandemic

Offline non-grocery retail will contract by 20 percent while eCommerce sales will remain flat

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Forrester

Apr 30, 2020, 08:00 ET

CAMBRIDGE, Mass., April 30, 2020 /PRNewswire/ -- Forrester today predicts that due to Coronavirus, global retail sales in 2020 will decline by an average of 9.6 percent globally, a loss of $2.1 trillion. Forrester also predicts that it will take four years for retailers to overtake pre-pandemic levels. 

According to Forrester's updated retail forecasts across North America, Asia, Europe, and Latin America, the impact of Coronavirus on retail sales will vary worldwide given the regional differences and considering that each country is at a different stage of the pandemic.

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Forrester_Snapshot_Infographic
Forrester_Snapshot_Infographic

Key findings include:

Global

  •  Non-grocery offline sales will see a 20% growth contraction in 2020.
  • Retailers will continue to face growth constraints with many brick and mortar retailers predicting losses in 2020 and assuming that their growth in online sales will not be enough to offset the lost sales from store closures.

North America

  •  In the U.S., retail sales will fall by $320 billion in 2020, a decline of 9.1 percent from 2019.
  • In Canada, similar losses are expected, with total retail spending expected to decline by $25 billion in 2020, representing a 7.7% drop from 2019.

Europe

  •  Retail sales will lose €260 billion across the EU-5 (UK, France, Germany, Spain and Italy) in 2020, a decline of 10.4 percent from 2019.
  • Due to COVID-19, Forrester expects a €56 billion loss in French retail sales in 2020 compared to Forrester’s pre-COVID-19 predictions, representing a 9.5% drop from 2019. In Germany, total retail will fall by €60 billion in 2020, a decline of 10% from 2019. For the UK, Forrester expects a £56 billion loss in UK retail sales in 2020, an estimated decline of 11.4% from 2019.

AP

  •  In AP, the loss of sales is predicted to reach $767 billion in 2020, a decline of 10% from 2019.
  • China is the most negatively affected country in the region, with $192 billion of retail sales lost in January and February of 2020 compared to the same period in 2019.

LATAM

  •  Retail sales will decline 6.8 percent for 2020 in LATAM.

"COVID-19 is significantly impacting the global retail landscape," said Michael O'Grady, principal forecast analyst at Forrester. "Retail categories like grocery and essential consumables are performing well, while other categories like fashion, beauty and cosmetics are seeing a marked decline in consumer spend. In 2020, there will be a significant decline in global retail sales, particularly with non-essential items sold offline, which will be a big challenge for brick and mortar retailers. Online sales, however, will be more resilient. To navigate the crisis, retailers need to manage their costs and drive their eCommerce sales and services as much as possible."

Resources:

About Forrester
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. Forrester's unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer; learn more at forrester.com.

Media Contact:
Hannah Segvich
Public Relations
Forrester Research, Inc.
+44 20 7323 7602
[email protected]

SOURCE Forrester

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