Former UBM Tech Executives Form Activate, a New Technology Marketing Company

New Firm Integrates Buyer Insights, High-Performance Content Development, Custom Event Services and Lead Nurture Technologies to Activate Technology Buying

News provided by

Activate

Jul 24, 2013, 11:00 ET

SAN FRANCISCO, July 24, 2013 /PRNewswire/ -- A group of technology marketing executives today announced the formation of Activate, a new technology marketing firm that combines insights into the technology buying process with a full suite of content marketing, lead nurture, media and event services. The company, founded by CEO Ed Grossman, former President of UBM Tech's Business Technology Media, will provide services to technology vendors. Working on the launch of Activate are Fritz Nelson, former SVP and Editorial Director of UBM Tech's InformationWeek Business Technology Network, Art Wittmann, former VP and Editor-in-Chief of UBM Tech's Network Computing and Martha Schwartz, former UBM Tech Chief Sales Officer. The company will immediately be hiring a VP of Nurture Services and several sales director positions.

The new company's advisory board includes Virgo Publishing CEO John Siefert, former SVP of UBM's InformationWeek Business Technology Network, Scott Vaughan, former CMO of UBM Tech, and Fritz Nelson. Additional advisory board members include Global 2000 CIOs and technology marketing executives.

"We have assembled a team with a deep understanding of the technology buying process, with proven experience helping customers create and deploy integrated marketing programs that accelerates buying decisions," said Grossman.

"It's an ideal time to provide new levels of service and expertise as marketers are now charged with activating targeted communities of both IT and business decision makers," said Schwartz. "We are excited to fill this void, delivering resources and proven techniques that integrate with technology purchase process and create the right conversations at the right time".

Virgo Publishing CEO and Activate Advisory Board member Siefert adds, "I am thrilled to be a part of the Activate board, and look forward to collaborating with Activate for content, strategy, events, and sales on the fall launch of AgileBizTech (http://www.agilebiztech.com) and to redefine expectations in the business technology market. "

About Activate
Activate (http://www.activatems.com) provides content-powered lead and marketing services for business technology marketers, based on a unique combination of buyer insights, high-performance content, event services and lead-nurture technologies. The company develops detailed buyer personas, creates multi-platform content to engage prospects at every stages of the decision-making process, and then nurtures the resulting relationships across live, mobile and online platforms to convert prospects into customers. Founded by a team of high-tech media executives with deep expertise in editorial, marketing and technology, Activate's formula for high-performance marketing connects messaging, marketing and measurement to deliver bottom-line results.

For more information, contact:

Edward Grossman, CEO, Activate (415) 871-0192, [email protected]

SOURCE Activate