Former Standard Chartered Global Brand Head Susan Ho Joins Brunswick as a Partner

HONG KONG, Dec. 15, 2011 /PRNewswire-Asia/ -- Brunswick Group, a leading international corporate communications partnership, today announced that Susan Ho has joined Brunswick's Hong Kong office as a Partner.  She was formerly Global Head of Brand and Sponsorships for Standard Chartered, and the architect of the bank's new, highly successful brand position, "Here for good", which launched globally in 2010.  This was the first such brand campaign launched by the bank in forty years, and included the signing of the high profile sponsorship of Liverpool Football Club.

Speaking on the appointment, Tim Payne, Brunswick's Managing Partner in Asia said, "Susan brings extensive expertise in brand and corporate reputation, digital media development, communication and banking.  Her international experience further strengthens Brunswick's global offer and our commitment to deliver senior-level, high quality strategic advice to our clients wherever they are.  It reflects our commitment to a growing client base of companies that require senior level support to address critical communications issues."

Brunswick recently announced its expansion in China with a new office in Shanghai, building on its seven year platform in Hong Kong and Beijing.  The firm has also transferred one of its most senior partners from New York to the region and expanded its capabilities in investor relations and research with key new appointments.  Brunswick has also supported a number of high profile events recently, driving communications for Chow Tai Fook and PCCW's HKT listings in Hong Kong.  The firm continues to be ranked number one globally for its work in M&A communications, alongside its standing as one of the region's top crisis and financial communication specialists.

Ho added, "What attracted me to Brunswick is the calibre of its people and the depth and breadth of experience they hold.  It has a unique culture, and as such, I believe the firm is best-positioned to help companies protect, manage and strengthen their corporate reputation through effective communication, which is of critical importance in an increasingly challenging and uncertain environment."

At Standard Chartered, Ho also helped pioneer film financing for Asian movies by John Woo and Zhang Yimou, and worked with the bank in Hong Kong, Singapore and London.  Prior to that, she worked in advertising and direct marketing with Foote, Cone & Belding Asia Pacific and the Y&R Group in New York.  Ho is Malaysian-Chinese and an accomplished pianist.

About Brunswick Group

Brunswick Group is a private partnership with a growing team of nearly 500 people, including 82 partners around the world.  The firm has grown organically over 25 years and now has 19 wholly owned offices in 11 countries.  These include Abu Dhabi, Beijing, Berlin, Brussels, Dallas/Fort Worth, Dubai, Frankfurt, Hong Kong, Johannesburg, London, Milan, Munich, New York, Paris, San Francisco, Shanghai, Stockholm, Vienna and Washington D.C.  The firm's service offer comprises corporate and financial communications, investor relations, internal communications and opinion research.  Brunswick was ranked by Mergermarkets, an independent organisation, as the top global merger and acquisition communications advisor in 2010 and 2009, as well as the top advisor across Asia Pacific (excluding Japan) in each of the last two years.

Contact

Tim Payne, +852 3512-5000, [email protected]
Cindy Leggett-Flynn, +852 3512-5000, [email protected]

SOURCE Brunswick Group

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