Former Empire Today E-Commerce Executive Joins Rise Interactive

CHICAGO, March 6, 2014 /PRNewswire/ -- Rise Interactive, a digital marketing agency that specializes in media mix optimization and marketing intelligence, announced that Josh Zarov has joined the agency as Vice President of Traffic Generation.

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Zarov brings 20 years of E-commerce, Digital Marketing and Analytics experience to the company, having held senior roles at a number of organizations including Ticketmaster, Sears Holdings, Cengage Learning and Empire Today. At Ticketmaster, Zarov created and managed the first online sales channel and at Sears, he built the first in-house user experience team. Most recently, as the VP of E-commerce for Empire Today, Zarov was responsible for leading the company's traffic generation services.  He was instrumental in re-launching the website, with a new design and innovative features, that increased sales, visitors, and customer satisfaction among Empire Today users.

Jon Morris, founder and CEO of Rise Interactive stated, "It became clear early on that Josh would be an instrumental addition to Rise. He is passionate about digital marketing and is focused on solving business problems through analytical and strategic differentiation and technical innovation. We are excited that he has joined the team and know he will make a substantial impact."

Zarov has extensive experience in digital marketing, with a special emphasis on user experience, online branding and testing and optimization. His ability to transform marketing strategies into fully functioning, revenue-driving solutions has contributed to his successful career.  His background includes experience across multiple verticals, including retail, entertainment, news and media, business intelligence, and education. 

In his role at Rise, Zarov will be responsible for the oversight of Rise's traffic generation services, including search, email, affiliate, display, and social. Zarov stated, "Joining the Rise team has allowed me to share my expertise across all digital marketing channels and work with a roster of impressive brands.  I'm happy to help our clients do what we do best—increase traffic to their websites, analyze, optimize, and drive conversions."

About Rise Interactive

Rise Interactive is a digital marketing agency that specializes in media mix optimization and marketing intelligence. A strategic partner that helps marketing leaders make smarter investment decisions grounded in data insights. Some clients of Rise include Careerbuilder.com, Ulta Beauty, DeVry, Reynolds Consumer Products and Allstate Motor Club, among others. For more information, visit www.riseinteractive.com or follow the company on Twitter @riseinteractive.

Media Contact: Alex Taylor, [email protected], 312-888-2805

SOURCE Rise Interactive

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