Former DoubleClick Executive Joins edo Interactive

NASHVILLE, Tenn. and SAN FRANCISCO, April 13 /PRNewswire/ -- edo Interactive, a pioneer in digital and mobile advertising solutions, today announced the appointment of Stephen Collins as Chief Strategy Officer and Chief Financial Officer. Collins will be responsible for driving edo's growth initiatives and leading the company's financial operations.

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"Stephen is a terrific addition to our executive team, and his experience will be instrumental in helping move edo towards its next phase of growth," said edo CEO Ed Braswell. "His strong track record of building successful companies, and his industry expertise will further shape edo's position as a market leader in digital advertising."

By leveraging pre-existing global payment and mobile networks, edo's patent-pending marketing platform enables brand advertisers to drive targeted and measurable messages and offers to consumers. This new model of digital incentives, known as Prewards®, motivates desired purchase behavior for brand advertisers and delivers real savings to consumers. On behalf of financial institutions, Prewards extend the life and loyalty of the client base and improve credit and debit card portfolio economics.

"Edo's marketing platform will revolutionize mobile advertising and loyalty programs, and I'm delighted to be joining this innovative team," commented Collins.  "Edo's new platform for rewards helps brands reach consumers at the point of intent which is a critical challenge for many brands. Marketers continue to struggle to find ways to drive the right consumer through the door and edo's Preward marketing platform is well poised to serve as that tool."

Prior to joining edo Interactive, Collins was a member of the leadership team at DoubleClick, a provider of digital marketing technology and services, from 1997 to 2002 where he served as Chief Financial Officer and Chief Information Officer.  In 2002, Collins returned to his hometown of Nashville where his career in technology continued as the Chief Executive Officer of Juris, a legal services software company that was acquired by LexisNexis in 2007. Most recently, Collins founded Natchez Advisors, LLC to provide management advisory services and capital to early stage technology companies based in Tennessee.

About edo Interactive, Inc.

edo Interactive is a leader in digital and mobile advertising solutions, leveraging everyday payment networks to connect brands with consumers.  edo's comprehensive marketing platform employs advanced analytics and loyalty solutions to create value for consumers, brand advertisers and financial institutions. For more information, please visit www.edointeractive.com.

SOURCE edo Interactive, Inc.

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