Forget The Blame & Embrace Your Game: SVEDKA Vodka Announces National Walk of Shame Day

NEW YORK, July 18, 2011 /PRNewswire/ -- SVEDKA Vodka, Voted #1 Vodka of 2033, is shamelessly declaring July 27th to be the National Walk of Shame Day.  To celebrate, SVEDKA is releasing a Walk Of Shame After, After Party Pack in partnership with Ricky's NYC, an ultra-hip "beauty shop" specializing in unique fashion accessories, cosmetics, and beauty supplies.  SVEDKA's Party Pack not only contains everything one needs to survive, but also to celebrate your "Walk Of Shame," from refreshing toiletries to comfortable footwear to forget me not mementos meant to leave behind. The SVEDKA After, After Party Pack is currently available in Ricky's NYC stores and online (www.rickysnyc.com) while supplies last.

"SVEDKA Vodka wants to turn the Walk of Shame into a Badge of Honor. Establishing National Walk of Shame Day and the accompanying After, After Party Pack is our way to celebrate the next generation of vodka lovers who proudly and responsibly take the party from night to morning," says Marina Hahn, Chief Marketing Officer, SVEDKA Vodka. "The Walk Of Shame initiative and partnership with Ricky's NYC is consistent with SVEDKA's fun, outrageous and flirtatious marketing platform."

SVEDKA's Walk of Shame After, After Party Pack contains beauty essentials needed for anyone who, after a night of drinking responsibly, finds themselves needing to freshen-up the next morning for their trip home or to the office.  Contents of the kit includes SVEDKA Clementine-flavored lip balm, sunglasses touted as "re-entry shades", dry shampoo, deodorant, hairbrush, breath mints, hair elastics, sweetspot cleansing wipes, a reusable tote for your high heels, plus "Rate my Date" cards and a "leave behind" fake diamond earring that gives you an excuse to call your date without parting with your favorite earring, among other items.  As of June 20th, responsible SVEDKA sippers from coast to coast can pick up their own personal pack so they're always prepared to take their shameful stroll in stride!

As an online extension, SVEDKA's Facebook fans will be able to spill their shame for a chance at Facebook fame and register their support for the stories they like the most, directly on SVEDKA's Facebook fan page. Jennifer Coolidge, best known for her role as "Stifler's Mom" in the American Pie series is prompting fans to tell their stories by sharing one of her own. Several prominent bloggers will also extend the campaign with their own stories, associated competitions and related content. Finally, the most epic story will be reenacted as a short film with a cameo appearance from Coolidge herself.

ABOUT SVEDKA VODKA:

SVEDKA is the fastest growing premium spirits brand in the world (Impact, 2008) and third largest imported vodka brand in the United States (Impact's Annual Spirits Study, 2008). SVEDKA has won numerous category awards and accolades, including the Gold Medal for Exceptional Taste and Best Buy (BTI, 2008), a Gold Medal in the San Francisco World Spirits Competition, and a 93 rating from Wine Enthusiast (2004).  SVEDKA is 40% alcohol by volume (80 proof), distilled five times and made from Swedish winter wheat, resulting in a smooth, clean taste.  The product is also available in SVEDKA Citron, SVEDKA Raspberry, SVEDKA Clementine, SVEDKA Vanilla and SVEDKA Cherry, each 35% alcohol by volume (70 proof).

ABOUT RICKY'S NYC:

An edgy, ultra-hip "beauty shop" specializing in unique fashion accessories, cosmetics, and beauty supplies, Ricky's NYC has been a part of New York's urban chic culture for nearly two decades. From style-conscious teenagers and their suburbanite moms to Hollywood celebrities and their professional stylists, Ricky's NYC plays host to a diverse, cult-like following of clientele.  A veritable one stop super shop for everything beauty, Ricky's NYC transcends trends while inspiring and emphasizing individuality. With products ranging from professional hair care to temporary tattoos, Ricky's NYC's eclectic offerings make headlines and grace the pages of major beauty publications every month. Ricky's NYC is synonymous with style, sensibility and funky sophistication.

SOURCE SVEDKA Vodka

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