FordDirect Enhances Legal Team with Promotion of Beth Hill

DEARBORN, Mich., Nov. 6, 2013 /PRNewswire/ -- FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announces the appointment of their executive Beth Hill, interim general counsel and interim chief compliance officer.

Hill's automotive and technology experience spans more than a decade and focuses on how data is transforming the automotive experience and industry. At FordDirect, Hill is focused on developing the organization's guidance and training for compliance and ethics, including data privacy, security and intellectual property. She is also leading the implementation of new organizational tools to streamline the commercial contracting process and assist with vendor management.

Prior to joining FordDirect in February 2013 as assistant general counsel, Hill was most recently senior counsel and privacy counsel for Chrysler Group LLC, where she provided legal support for operational groups such as connected vehicle, sales and marketing, information technology, dealer relations and vehicle brands. Hill also provided assistance to Chrysler in negotiating business agreements and partnerships for advertising and marketing agencies, vehicle product placements, digital and interactive services and intellectual property licensing. As Chrysler's only privacy counsel, Beth provided legal advice and counsel on all aspects of privacy and data protection for the enterprise. 

Prior to joining Chrysler in 2001, Hill was in private practice in Birmingham, Michigan where she was a corporate associate focusing on transactions in the technology and e-commerce areas. Hill holds a bachelor of arts from New York University and a juris doctorate from Fordham University School of Law.

"Beth's pragmatic approach to contract management and legal affairs has been instrumental to FordDirect," said Stacey Coopes, chief executive officer of FordDirect. "Beth's background and expertise in privacy and security issues specific to data and the connected vehicle is a valuable resource as FordDirect continues to look for new and innovative ways to help dealers market to consumers without breaching trust or privacy."

About FordDirect 
FordDirect (forddirect.com/dealercenter) is a joint venture between Ford Motor Company and its franchised dealers to create a comprehensive Web presence for dealers and provide digital marketing services that help dealers sell more cars and trucks. FordDirect provides dealers new and pre-owned marketing services, call tracking, lead management solutions, dealer websites, search optimization and marketing, database marketing, marketing services for regional dealer advertising groups and other digital services. FordDirect is headquartered in Dearborn, Mich. 

SOURCE FordDirect