FordDirect Announces Senior Director and Director-Level Promotions

Company enjoys rapid growth and success in several departments

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May 05, 2015, 11:06 ET

DEARBORN, Mich., May 5, 2015 /PRNewswire/ -- FordDirect, a joint venture between Ford Motor Company and its franchise dealers, today announced the promotion of 15 FordDirect employees to senior director and director-level positions in its finance, information technology, sales and marketing, and product strategy departments.

These promotions include the following:

Finance Department:

Mia Anderson is promoted from director of cash management and financial analysis to senior director, profit analysis. She earned a bachelor's degree in finance from University of Michigan. Anderson resides in Milford, Mich.
Darlene Deeg is promoted from accounting and finance manager to director, accounting. She earned a bachelor's degree in accounting from Wayne State University and a master's degree in taxation from Walsh College. Deeg resides in Canton, Mich.

Information Technology Department:

Luke Fricker is promoted from director to senior director, DealerConnection platform. He earned a bachelor's degree in information systems from University of Wisconsin-Madison and a Master of Business Administration from University of Michigan-Dearborn. Fricker resides in Whitmore Lake, Mich.
Erik Marlin is promoted from director to senior director, technology. He pursued a bachelor's degree in computer engineering from University of Michigan. Marlin resides in Lincoln Park, Mich.
Manu Misra is promoted from director to senior director, architecture. Manu earned a Master of Business Administration from University of Meerut in India and a master's degree in industrial information systems engineering from University of Michigan-Dearborn. Misra resides in Farmington, Mich.
Harish Ramchandani is promoted from director to senior director, strategy and Lincoln Personalized Online Experience (LPOE). He earned a Master of Business Administration from University of Michigan. Ramchandani resides in Northville, Mich.
Marina Safroniy is promoted from manager to director, consumer marketing platform. She earned a bachelor's degree in computer science from University of Michigan-Dearborn and a Master of Business Administration in technology management from University of Phoenix. Safroniy resides in West Bloomfield, Mich.

Product Strategy Department:

Teresa Meehan is promoted from advertising director to senior director, digital advertising. She earned a bachelor's degree in advertising from Michigan State University. Meehan resides in Bloomfield Hills, Mich.
Marcia Sorensen is promoted from Ford and Lincoln enterprise director to senior director, original equipment manufacturer (OEM) operations. She earned a bachelor's degree in business administration from Washington University in St. Louis and a Master of Business Administration in strategic quality leadership from Eastern Michigan University. Sorensen resides in Northville, Mich.
Keith Spondike is promoted from director to senior director, consumer marketing. He earned a bachelor's degree in finance from Oakland University and a Master of Business Administration in marketing from Wayne State University. Spondike resides in Grosse Pointe, Mich.
Laquita Carpenter is promoted from senior manager, consumer marketing, to director, consumer marketing. She studied marketing at Tennessee State University and earned a bachelor's degree in business administration. Carpenter resides in Clinton Township, Mich.
Emily Eldridge is promoted from dealer relations manager, consumer marketing, to director, consumer marketing. She earned a bachelor's degree in general management from Michigan State University. Eldridge resides in Farmington Hills, Mich.

Sales and Marketing Department:

David Grandy is promoted from director, dealer operations to senior director, dealer operations. Grandy has 24 years of automotive experience, including with FordDirect, and resides in Troy, Mich.
Heather Blunt is promoted from training manager to director, select dealer region and training initiatives. Blunt has more than 20 years of automotive experience, including 12 years with FordDirect, and resides in Ann Arbor, Mich.
Brett Moore is promoted from advertising manager to director, Lincoln customer engagement. He earned a bachelor's degree in marketing from Purdue University. Moore resides in Huntington Woods, Mich.

About FordDirect

FordDirect (forddirect.com) is a joint venture between Ford Motor Company and its franchised dealers to create a comprehensive Web presence for dealers and provide digital marketing and advertising services that help dealers sell more cars and trucks. FordDirect provides dealers new and pre-owned digital marketing and advertising services, call tracking, lead management solutions, dealer websites, search optimization and marketing, database marketing, marketing services for regional dealer advertising groups and other digital services. FordDirect is headquartered in Dearborn, Mich.

SOURCE FordDirect