For Cannes Lions Festival, MSLGROUP Launches Real-time Conversation Platform www.cannescentrale.com with Free iPhone App

PARIS, June 17, 2011 /PRNewswire/ -- MSLGROUP, Publicis Groupe's speciality communications and engagement network today launches www.cannescentrale.com, a fully mobile conversation platform, curated by the public. The platform also has a customized app for the iPhone, Cannes Centrale, available for free at the Apple App store. American blogger Tim Siedell - considered one of the funniest people on Twitter (@badbanana) by Twitter co-founder Biz Stone, TIME magazine and Mashable - heads up a team of roving reporters, setting the tone for a platform designed to provide insight and provoke comment about people, events and deals during the Cannes Lions festival of creativity.  Afraid there's so much going on at Cannes that you'll miss something Eric Schmidt said? Or worse, fall behind on industry gossip outside the infamous Gutter Bar?  Don't worry, MSLGROUP and @badbanana have you covered.

Created for anyone interested in the Lions - festival goers or not – www.cannescentrale.com provides a 'Spy Magazine'-like eye on Cannes, with the broader Cannes community effectively the editors: adding content, but also voting up/down existing content so that only the very best surfaces to the top.

Ensuring an all-important level of irreverence and humour on the mobile site is Siedell, a 20-year advertising veteran and award-winning creative director, named one of 21 influencers "reshaping media and marketing in 2011" by Advertising Age.

MSLGROUP CEO Olivier Fleurot commented, "I'm very happy to have Tim on the team: his presence in Cannes, and reporting role for the Centrale project, helps ensure a rich dose of insight, humour and cheek – vital ingredients of course to engage the Cannes audience".

As a precursor to next week's festival - and to help people sift through the multitude of seminars on offer - with characteristic wit Siedell has listed his 'top picks' for the Lions here on the CannesCentrale site.

About www.cannescentrale.com (Technical Details)

Downloading the app is simple: iPhone and iPad users can visit the app store on their device, drop 'cannescentrale' into the search box, and up will pop the app ready for download. The app enables people to take photos of any and all Cannes happenings and post directly onto Cannes Centrale: When writing a post, the option 'attach photo' appears. Users can also visit www.cannescentrale.com from their computer or mobile phone, as the site is configured for both types of screens.

www.cannescentrale.com is a fully mobile site, enabling anyone (not only Cannes delegates) with a smartphone to interact with the festival by adding, commenting and sharing thoughts, gossip and pictures via their mobile devices. To add content, visitors will need to create a login, or they can login using their Twitter/Facebook accounts. If visitors to the site wish only to rate or share existing content, no login is required.

About Tim Siedell

Tim Siedell is a thinker, writer, and retired trombone player (1980-1983) currently living about as far from New York and Los Angeles as you can get at the same time. You can find his work at Funny or Die, in the comedy section of the Huffington Post, and on Twitter as @badbanana. In his spare time, Tim's an advertising creative director, husband, and father of two daughters. He resides in Lincoln, Nebraska.

About MSLGROUP

MSLGROUP is Publicis Groupe's PR, speciality communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to employee communications, from public affairs to reputation management and from crisis communications to event management. With more than 2,500 people, its offices span 22 countries. Adding affiliates and partners into the equation, MSLGROUP's reach increases to 4,000 employees in 83 countries. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. Learn more about us at: www.mslgroup.com + http://blog.mslgroup.com + Twitter + YouTube.

About Publicis Groupe

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe's specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top five PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events.  www.publicisgroupe.com

Contact:
Trudi Harris (Paris) [email protected]  +33 (0)6 13 73 83 02
Mike Bush (New York) [email protected] +1 212 468 3623
Neelam Banghard (Singapore) [email protected] +65 6327 0283

SOURCE MSLGROUP

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED