For Brands, the Modern PR Model is Key to Long-term Growth

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Jun 12, 2014, 11:15 ET

NEW YORK, June 12, 2014 /PRNewswire/ -- In response to the technology revolution, PR and marketing professionals are challenged to re-adjust their communications strategies and meet the growing demand for "real-time" engagement with audiences. Companies that hesitate to adopt modern tactics such as social media and blogging risk falling behind competitors and stunting long-term growth for their brand. Ronn Torossian, founder and CEO of 5W PR discusses the complexities of modern PR in his latest blog post "The State of Public Relations in 2014."

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To learn why the modern PR model is integral to achieving success: http://www.5wpr.com/new/public-relations-2014/

ABOUT 5W PUBLIC RELATIONS

5W Public Relations is a leading PR agency in NYC known for cutting-edge programs that engage with businesses, organizations and individuals. With over 100 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading organizations a resourceful, bold and results-driven approach to communications and marketing.

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