Foot Locker Launches Its 'Make An Impression' Campaign Featuring DeMarcus Cousins and Ndamukong Suh

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Aug 09, 2017, 13:05 ET

NEW YORK, Aug. 9, 2017 /PRNewswire/ -- With the back-to-school season in full swing, Foot Locker announced today the release of its newest commercial, featuring NBA center DeMarcus "Boogie" Cousins and NFL defensive tackle Ndamukong Suh. In true Foot Locker fashion, the spot, entitled "Make an Impression," comedically highlights Cousins and Suh, two athletes who have not always made the best impressions in their respective sports.

No one denies that DeMarcus Cousins and Ndamukong Suh dominate in their respective sports. But being a great player doesn’t always translate to having a great image. Whether it’s setting records for getting T’d up or literally walking all over the competition, these two have definitely made an impression. Whether their reputations are fair or not, they just wish people could looks past the bad-boy image and see them the way they see themselves.

In the commercial, Cousins and Suh are spotted loading fresh Nike sneakers and apparel into a car after shopping at Foot Locker. Suh reflects on their new gear, telling Cousins that Foot Locker always comes through. Cousins responds saying image is everything and that once people get a certain impression, it can be hard for them to see past it. Both athletes agree, noting the ongoing narrative that paints them as "difficult" or "selfish," when in reality, if they are guilty of anything it is caring too much. As they continue to walk, they pass a number of people in precarious situations, too engrossed in their own conversation to notice or offer help.

"Suh and Cousins bring an unparalleled passion and competitive edge to the game in their respective leagues," said Stacy Cunningham, vice president of brand marketing and services at Foot Locker North America. "While no one is perfect, their style and dedication to the game are second to none, making them a natural fit for Foot Locker as we look to help our consumers 'Make an Impression' this back-to-school season."

The spot features a premium assortment of Nike gear, including the Air Max 97, available at Foot Locker stores nationwide and footlocker.com. The spot was created by worldwide agency BBDO.

"Just like on the field in the NFL, you'll see in this commercial I don't have 'bad guy' intentions," said Suh, jokingly.

Cousins nodded in agreement, adding, "A few fouls or techs later and there's a whole narrative laying out your reputation. Making light of these competitive 'mishaps' with Foot Locker and Ndamukong was a lot of fun."

About Foot Locker:
Foot Locker is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that operates approximately 3,350 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction, SIX:02, Runners Point and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay.com and SIX02.com, the Company is a leading provider of athletic footwear and apparel.