Foot Locker, Inc. Thanks Those Who Serve With New Discount Program for U.S. Military, Veterans and Their Families

Special 20% discount honors Veterans Advantage™ members

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Jun 10, 2010, 05:21 ET

NEW YORK, June 10 /PRNewswire-FirstCall/ -- Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today announced its partnership with Veterans Advantage to honor all who serve the nation and their families with a 20% discount delivered online, by phone and through its stores in the U.S., Puerto Rico, the U.S. Virgin Islands, and Guam.

The special 20% discount on athletic shoes and apparel will be recognized by Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports and Eastbay. The discount will be administered through a co-marketing agreement with Veterans Advantage, a national card benefit program for all who serve, including U.S. Active Duty, Military Veterans, National Guard, Reservists and their family members.

"Foot Locker is proud to carry on the spirit and tradition of supporting our veterans, and in so doing, honor them by providing savings to encourage their active lifestyles," said Ken C. Hicks, Chairman & CEO of Foot Locker, Inc., and an Army Veteran. "We are pleased to welcome Veterans Advantage members to our stores and retail websites to enjoy our extensive collection of high quality athletic inspired shoes and apparel."

"We're pleased that Foot Locker has chosen to support those who serve our country with special savings," said Veterans Advantage Founder and CEO Scott Higgins, who founded Veterans Advantage with the help of fellow military veterans in early 2000 with the mission to deliver new respect, recognition and rewards for U.S. Active Duty, Military Veterans, Retired Military, Active and Retired National Guard & Reservists, and their family members. "Clearly, Foot Locker recognizes the importance of service to our country. This special discount is an important way to publicly thank and 'give back' to those who protect our freedoms, and Foot Locker is making this happen."

FOOT LOCKER

Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,500 stores in 21 countries in North America, Europe and Australia. Through its Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction and Champs Sports stores, as well as its direct-to-customers channel Footlocker.com/Eastbay/CCS, the Company is the leading provider of athletic footwear and apparel.

VETERANS ADVANTAGE

Veterans Advantage, organized by Military Veterans and providing private-sector benefits since it was established in early 2000, is the leading nationwide card membership program dedicated to "Giving Back to All Who Serve." Those who enroll receive special offers and money-saving benefits from top companies as a thank you for service to the country. All who qualify are eligible to enroll at www.veteransadvantage.com. The company supports complimentary memberships awarded to service disabled veterans who have served post-9/11.