Food Ingredients Exhibitions Explore New Asian Destinations

JAKARTA, Indonesia, Sept. 14 /PRNewswire/ -- Food ingredients (Fi) exhibition series reveals the potential of the Asian markets; with pioneering events in Indonesia, Vietnam and the Philippines, the Fi portfolio paves the way for international ingredients suppliers into South East Asia.

Economic growth and expanding middle class in the ASEAN region have stimulated changes in consumer behaviour. More women in urban areas enter the workforce and prefer the convenience of processed food products, while healthy eating is becoming more popular. These factors, together with retail development and exposure to Western culture, contribute to the growth in processed food consumption.

The great potential of the region did not go unnoticed; with the objective to serve industry's needs, the Fi team has developed dedicated events in the region's main markets. Fi Asia in Indonesia, taking place on September 2010, is the primary event, followed by a smaller shows in Vietnam (December 2010) and The Philippines (July 2011). Additionally, Fi Asia in Thailand will return in 2011.

"We have followed market developments and listen to our clients," says Vincent Brain, Event Director. "Fi Asia, who will premiere in Indonesia this year, enjoyed high interest from the beginning.  The exhibition floor was already fully booked two months before the event, forcing us to open a waiting list. We have also seen the return of all the big names of the industry, which highlights the importance of Indonesia to future business."

The well established Fi trade exhibitions run in Asia since 1996 and enjoy the support of IUFoST, the International Union of Food Science & Technology, VAFoST (the Vietnam Association of Food Science & Technology) and PAFT (Philippine Association of Food Technologists). An experience of 15 years has gained the company loyal client base composed of the industry's leading suppliers, including Cargill, DSM, Kerry, Fortitech, Purac, CP Kelco and Tate & Lyle.

Fi Asia 2009, held in Bangkok, Thailand, featured more than 250 exhibitors and attracted more than 6,200 food professionals from around the globe. Fi Asia 2010 will run from 29 September - 1 October 2010 at JI Expo Kemayoran, Jakarta, Indonesia.

For more information visit www.ingredientsnetwork.com/Asia

About the organiser

United Business Media is headquartered in London, UK. The office in the Netherlands is the organiser of the world-leading Health ingredients, Food ingredients, CPhi, ICSE and Informex series of food and pharmaceutical ingredients trade shows. The Dutch office also publishes International Food Ingredients Magazine. For more information, visit www.ubm.com.  

SOURCE UBM

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