Food 4 Less/Foods Co Invites Customers to Support Our Troops

Honoring Our Heroes Campaign Will Raise Funds To Assist Military Programs through the USO

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May 26, 2015, 05:10 ET

LOS ANGELES, May 26, 2015 /PRNewswire/ -- Food 4 Less stores in Southern California, southern Nevada and greater Chicago are inviting customers to join in supporting the men and women of the armed forces and their families during its annual Honoring Our Heroes campaign in partnership with the USO.

In addition, the supermarket chain's Foods Co Division, which serves Central and Northern California, is also raising funds to support USO programs and services.

Customers may support the USO by donating their spare change in the checkstand canisters featuring this message at Food 4 Less/Foods Co stores.

To honor our heroes, Food 4 Less, Foods Co and other Kroger-family stores, together with customers and employees, are raising money to support the USO's broad range of programs that assist service members and their families. Since 2010, The Kroger Co., of which Ralphs is a division, has provided more than $11.9 million to support the USO – the largest cumulative gift to the USO in the organization's history.

This year, customers and associates of Food 4 Less and Foods Co stores will be able to show their support for our service men and women from May 20 to July 21 by donating their spare change in specially-marked coin boxes at the check stand. One-hundred percent of all donations will go to the USO.

"The USO supports our military and their families in so many ways—from being right there for the wounded, injured and ill, to helping those who are on deployment record a bed time story for their children," said Kendra Doyel, Food 4 Less/Foods Co's senior manager of corporate affairs. "The USO connects with our service men and women every step of the way, and Food 4 Less/Foods Co is proud to honor our troops and veterans by supporting them."

Honoring Food 4 Less/Foods Co's Heroes
Food 4 Less/Foods Co is also recognizing company employees and their families who are active and former military members, including Andrew Peru, a meat clerk at the Food 4 Less at 514 W. Orangethorpe Avenue in Fullerton.

Peru is a sergeant and squad leader in the United States Army Reserves. He says that Food 4 Less "has been very understanding" of his Army commitment.

"Adjusting to the dual role of soldier and civilian was difficult at first," says Peru, an Army Reservist since 2009. "But it's gotten easier as I have learned how to manage my time. Food 4 Less has also been very good at understanding my military service commitment."

Customers can read more stories like Andrew Peru's, and learn how to volunteer with the USO or make a donation, by visiting www.honoringourheroes.com.

The annual Honoring Our Heroes campaign is just one element of Kroger and Food 4 Less/Foods Co's year-round commitment to supporting members of the military and their families. Kroger and Food 4 Less/Foods Co hired more than 6,000 veterans in 2014 and more than 29,000 veterans since 2009.

About Food 4 Less
Headquartered in Los Angeles, Food 4 Less operates 131 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California, Illinois and Indiana, and Foods Co in Central and Northern California. Food 4 Less is a subsidiary of The Kroger Co., (NYSE:KR), one of the nation's largest grocery retailers, headquartered in Cincinnati, Ohio. For more information about Food 4 Less, please visit our website at www.food4less.com.

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SOURCE Food 4 Less/Foods Co