Food 4 Less Charitable Campaign to Benefit Susan G. Komen for the Cure

LOS ANGELES, Aug. 15, 2011 /PRNewswire/ -- Food 4 Less, the nation's largest price-impact supermarket chain, is pleased to announce a fundraising campaign to benefit the Susan G. Komen for the Cure ® Foundation and its work to defeat breast cancer. In addition, the supermarket chain's Foods Co Division is collecting donations for Komen affiliates in Central and Northern California.

Customers and Food 4 Less associates can support their local Susan G. Komen for the Cure ® Affiliate through the supermarket chain's nonprofit arm, The Food 4 Less/Foods Co Fund, by donating their spare change in collection canisters located in Food 4 Less stores in Southern California, southern Nevada and greater Chicago, and at Foods Co supermarkets in Central and Northern California. The Komen fundraising campaign will run from August 14 through November 5, 2011.

Funds raised at Food 4 Less and Foods Co stores will be used to finance breast healthcare, treatment, research and programs to improve the lives of people battling breast cancer. Food 4 Less and Foods Co will also be major sponsors of several Susan G. Komen Race for the Cure ® events in 2011.

"Supporting organizations, such as Susan G. Komen for the Cure ®, that are working to find a cure for breast cancer is an important focus of our charitable giving at Food 4 Less," said Bryan Kaltenbach, President of Food 4 Less/Foods Co. "Through our support of Susan G. Komen for the Cure ®, we are determined to make a difference and do our part to help end breast cancer."

Food 4 Less, its associates and customers have given more than $3 million to Susan G. Komen for the Cure ® Affiliates and other organizations that are working to find a cure to breast cancer since 2001.

Last year, Food 4 Less provided more than $4 million in cash and in-kind donations to organizations focused on health, education, the fight against hunger, developing our youth, and the environment.

About Food 4 Less

Food 4 Less operates 147 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California and Nevada, and Foods Co in Northern California, from its headquarters in Los Angeles. Food 4 Less is a subsidiary of The Kroger Co., (NYSE:KR), one of the nation's largest grocery retailers, headquartered in Cincinnati, Ohio. For more information about Food 4 Less, please visit our website at www.food4less.com.

About Susan G. Komen for the Cure ®

Susan G. Komen for the Cure ® is the global leader of the breast cancer movement, having invested more than $1 billion since its inception in 1982. As the world's largest network of breast cancer survivors and activists, Susan G. Komen for the Cure ® is working to save lives, empower people, ensure quality care and energize science to find the cures. Thanks to events like the Susan G. Komen Race for the Cure ®, and generous contributions from our partners, sponsors and fellow supporters, Susan G. Komen for the Cure ® has become the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.

SOURCE Food 4 Less