Food 4 Less charitable campaign to benefit Children's Hospital of Nevada

LAS VEGAS, Jan. 30, 2013 /PRNewswire/ -- Food 4 Less, Southern Nevada's leading price-impact supermarket chain, is pleased to announce that it is raising funds to support Las Vegas' Children's Hospital of Nevada.

Customers and associates can support Children's Hospital of Nevada through the supermarket chain's nonprofit arm, The Food 4 Less Fund, by donating their spare change in collection canisters located at the checkstands in their neighborhood Food 4 Less store. The Children's Hospital of Nevada fund-raising campaign will run from February 3 through May 25, 2013.

"Food 4 Less believes strongly in giving back to the communities our stores serve," said Bryan Kaltenbach, Food 4 Less president. "We're pleased to extend our commitment to community service to Children's Hospital of Nevada. We cannot think of a better way to invest in our communities than by giving families and children hope through our support of the outstanding work Children's Hospital is doing to provide world-class medical care for children."

Food 4 Less operates 14 stores in the Las Vegas Valley. Since 2005, Food 4 Less, its associates and customers have given more than $1 million to children's hospitals in the communities its stores serve in Southern Nevada, California and Chicago.

About Food 4 Less:
Headquartered in Los Angeles, Food 4 Less operates 146 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California, Nevada, Illinois and Indiana, and Foods Co in Central and Northern California. Last year, Food 4 Less contributed more than $4 million to support education, hunger relief, women's health and local nonprofit organizations in the communities served by the company's stores. Food 4 Less is a subsidiary of The Kroger Co., (NYSE:KR), one of the nation's largest grocery retailers, headquartered in Cincinnati, Ohio. For more information about Food 4 Less, please visit our website at www.food4less.com.

SOURCE Food 4 Less