Focus on Energy Selects HY Connect to Revamp Website

MILWAUKEE, Nov. 29, 2012 /PRNewswire/ -- HY Connect is pleased to announce its latest digital assignment with the acquisition of the Focus on Energy website business. HY Connect, an independent marketing and communications agency with offices in Milwaukee and Chicago, has a 10 year history with Focus on Energy, Wisconsin utilities' statewide program for energy efficiency and renewable energy. HY Connect helped launch Focus on Energy in 2001.

"We are thrilled to continue the important work of communicating the energy saving initiatives of Focus on Energy," said HY Connect Chief Executive Officer Troy Peterson. "Our agency has a unique skill set in the energy category and the win is a further affirmation of our know-how."

HY Connect will revamp the Focus on Energy website with a strong focus on user experience and content delivery to match the ever increasing demands and expectations of users. Renovations will include a new look and feel, user optimized navigation and digital application submission – a new feature for Focus on Energy. The new website will launch in March 2013.

"No matter where people are or what device they're using, they expect easy access to the information that matters most to them," said HY Connect Director of Digital Strategy Adam McCrimmon. "The new Focus on Energy website will reflect that expectation."

The Focus on Energy website business is the latest account win for HY Connect; other recent new business includes Kolbe Windows, Peapod, Design Center at the Merchandise Mart, Blue Cross Blue Shield of Illinois, and First Tennessee Bank.

Focus on Energy was created in 2001 to help Wisconsin residents and businesses manage energy costs, promote in-state economic development and control Wisconsin's demand for electricity and natural gas. The program works with eligible Wisconsin residents and businesses to install cost-effective energy efficiency and renewable energy projects.

HY Connect
HY Connect is a fully integrated marketing and communications agency that builds effective and meaningful connections between clients and their customers. HY Connect offers a full suite of services associated with paid, owned and earned media -- advertising, digital, social media and PR. The agency has offices in Chicago and Milwaukee with $144 million in annualized billings.

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SOURCE HY Connect