FMCG market size to grow by USD 310.5 billion from 2021 to 2026; Growth driven by growing preference for e-commerce online distribution - Technavio

NEW YORK, April 17, 2023 /PRNewswire/ -- The FMCG market size is set to grow by USD 310.5 billion between 2021 and 2026. However, the growth momentum will be decelerating at a CAGR of 2.27%, according to Technavio's latest market research report estimates. With a focus on identifying dominant industry influencers, Technavio's reports present a detailed study by way of synthesis, and summation of data from multiple sources. Get a comprehensive report summary describing the market size and forecast along with research methodology. View a Sample Report

Factors such as the growing preference for e-commerce online distribution, rise in disposable income and change in lifestyle, and increasing demand for pharmaceutical products will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments, while maintaining their positions in the slow-growing segments. The FMCG market is fragmented, and the degree of fragmentation will decelerate during the forecast period.

FMCG Market 2022-2026: Segmentation

• Type 
• Food and Beverage
• Personal and Beauty Care
• Health and Hygiene Care
• Home Care

The market growth in the food and beverage segment will be significant over the forecast period. The demand for packaged and processed foods is increasing with improving economic conditions and disposable income levels in both developed and developing countries. Food manufacturers are increasingly focusing on product differentiation to compete in the market. In addition, the demand for frozen foods and packaged drinks has increased due to changes in dietary habits and urbanization. Such factors are driving the growth of the segment.

• Geography 
• APAC
• North America
• Europe
• Middle East and Africa
• South America

North America will account for 29% of the market growth during the forecast period. The market will also witness significant growth in APAC over the forecast period. Factors such as expanding population, rising disposable income, the changing standards of living of consumers, and increasing urbanization are fueling the growth of the FMCG market in APAC. In addition, the increase in the consumption of various products, such as food and beverages, personal care, consumer goods, and medicines, will contribute to the growth of the regional market.

The report comprises of various segments as well as analysis of the trends and factors that are playing a substantial role in the market. Download a Sample Report

FMCG Market 2022-2026: Vendor Analysis and Scope

The global FMCG market is fragmented due to the presence of several global vendors. The vendors compete on several factors such as quality, price, service, brand image, distribution, and marketing. Major vendors are focusing on acquiring other small brands to increase their market presence. Changes in the consumption patterns of consumers may affect vendor performance in the market. Vendor performance may also be affected by changing consumer tastes, global and regional economic conditions, and various other demographic trends. Some of the major vendors of the FMCG market include:

• ITC Ltd. - The company offers FMCG products such as cigarettes, cigars, and AASHIRWAD atta.
• Johnson and Johnson - The company offers FMCG products such as Aveeno Baby, Carefree super dry panty liners, and Clean and Clear.
• Keurig Dr Pepper Inc. - The company offers FMCG product brands such as Peet's Coffee, Cafe Escapes, and HOLLYS COFFEE.
• Kimberly Clark Corp. - The company offers FMCG product brands such as Huggies, Pull-Ups, and GoodNites.
• Anheuser Busch InBev SA
• Dabur India Ltd.
• Heineken NV
• JBS SA
• Kellogg Co.
• LOreal SA
• Mondelez International Inc.
• Nestle SA
• Patanjali Ayurved Ltd.
• PepsiCo Inc.
• Tata Sons Pvt. Ltd.
• The coca cola co.
• The Kraft Heinz Co.
• The Procter and Gamble Co.
• The Wadia Group
• Unilever PLC

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The report also covers the following areas:

• FMCG Market Size
• FMCG Market Trends
• FMCG Market Analysis

FMCG Market 2022-2026: Market Dynamics

• Driver – The market is driven by the growing preference for e-commerce online distribution. The sales of FMCG products through e-commerce websites have increased significantly over the years. This can be attributed to the rising adoption of smartphones and the increased penetration of the internet. E-commerce websites allow consumers to compare a wide range of FMCG products such as food and beverages, personal care, skincare, cosmetics, and hair care. The availability of product reviews on these websites helps consumers in making proper purchase decisions. Many such factors are increasing the purchase of consumer products online, which is driving the growth of the market.
• Trend – The rising consumption of ready-to-eat food products is identified as the key trend in the market. Growth in the number of dual-income households and hectic lifestyles have increased the consumer preference for ready-to-cook and ready-to-eat food products. These food products offer the convenience of cooking and save time. The demand for such food products increased considerably during the COVID-19 pandemic in 2020 due to lockdowns. For instance, in 2020, one of India's online grocery stores, Blinkit, reported a 17% increase in sales in the ready-to-eat category, a 31% increase in readymade meals and mixes, and a 41% increase in frozen food. Thus, the shift in consumer preferences from home-cooked food to ready-to-eat food products will have a positive impact on the growth of the market in focus.
• Challenge – The lack of proper infrastructure in emerging economies will challenge the growth of the market. The demand for FMCG food products is increasing in both developed and developing countries. However, some of the developing countries lack the proper infrastructure for storing and manufacturing food processing ingredients such as preservatives, emulsifiers, enzymes, and others. In addition, the use of technologies for producing the ingredients is low when compared with those used in developed countries such as the US and Canada. Such factors are reducing the growth potential of the market.

In addition to the forecast, the report also highlights the key opportunities by analyzing drivers, trends, challenges for the market.
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FMCG Market 2022-2026: Key Highlights

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will assist FMCG market growth during the next five years
• Estimation of the FMCG market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the FMCG market
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of FMCG market vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Type

• 5.1 Market segments
• Exhibit 24: Chart on Type - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Type - Market share 2021-2026 (%)

• 5.2 Comparison by Type
• Exhibit 26: Chart on Comparison by Type
• Exhibit 27: Data Table on Comparison by Type

• 5.3 Food and beverage - Market size and forecast 2021-2026 
• Exhibit 28: Chart on Food and beverage - Market size and forecast 2021-2026 ($ billion)
• Exhibit 29: Data Table on Food and beverage - Market size and forecast 2021-2026 ($ billion)
• Exhibit 30: Chart on Food and beverage - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Food and beverage - Year-over-year growth 2021-2026 (%)

• 5.4 Personal and beauty care - Market size and forecast 2021-2026 
• Exhibit 32: Chart on Personal and beauty care - Market size and forecast 2021-2026 ($ billion)
• Exhibit 33: Data Table on Personal and beauty care - Market size and forecast 2021-2026 ($ billion)
• Exhibit 34: Chart on Personal and beauty care - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Personal and beauty care - Year-over-year growth 2021-2026 (%)

• 5.5 Health and hygiene care - Market size and forecast 2021-2026 
• Exhibit 36: Chart on Health and hygiene care - Market size and forecast 2021-2026 ($ billion)
• Exhibit 37: Data Table on Health and hygiene care - Market size and forecast 2021-2026 ($ billion)
• Exhibit 38: Chart on Health and hygiene care - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Health and hygiene care - Year-over-year growth 2021-2026 (%)

• 5.6 Home care - Market size and forecast 2021-2026 
• Exhibit 40: Chart on Home care - Market size and forecast 2021-2026 ($ billion)
• Exhibit 41: Data Table on Home care - Market size and forecast 2021-2026 ($ billion)
• Exhibit 42: Chart on Home care - Year-over-year growth 2021-2026 (%)
• Exhibit 43: Data Table on Home care - Year-over-year growth 2021-2026 (%)

• 5.7 Market opportunity by Type 
• Exhibit 44: Market opportunity by Type ($ billion)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 45: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 46: Chart on Market share by geography 2021-2026 (%)
• Exhibit 47: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison
• Exhibit 48: Chart on Geographic comparison
• Exhibit 49: Data Table on Geographic comparison

• 7.3 APAC - Market size and forecast 2021-2026 
• Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.4 North America - Market size and forecast 2021-2026 
• Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.5 Europe - Market size and forecast 2021-2026 
• Exhibit 58: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 59: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 60: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.6 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.7 South America - Market size and forecast 2021-2026 
• Exhibit 66: Chart on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 67: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 68: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.8 China - Market size and forecast 2021-2026 
• Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.9 US - Market size and forecast 2021-2026 
• Exhibit 74: Chart on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 75: Data Table on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.10 India - Market size and forecast 2021-2026 
• Exhibit 78: Chart on India - Market size and forecast 2021-2026 ($ billion)
• Exhibit 79: Data Table on India - Market size and forecast 2021-2026 ($ billion)
• Exhibit 80: Chart on India - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on India - Year-over-year growth 2021-2026 (%)

• 7.11 Russia - Market size and forecast 2021-2026 
• Exhibit 82: Chart on Russia - Market size and forecast 2021-2026 ($ billion)
• Exhibit 83: Data Table on Russia - Market size and forecast 2021-2026 ($ billion)
• Exhibit 84: Chart on Russia - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Russia - Year-over-year growth 2021-2026 (%)

• 7.12 Germany - Market size and forecast 2021-2026 
• Exhibit 86: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 87: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 88: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 89: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 90: Market opportunity by geography ($ billion)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 91: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape
• Exhibit 92: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption
• Exhibit 93: Overview on factors of disruption

• 9.4 Industry risks
• Exhibit 94: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered
• Exhibit 95: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 96: Matrix on vendor position and classification

• 10.3 ITC Ltd.
• Exhibit 97: ITC Ltd. - Overview
• Exhibit 98: ITC Ltd. - Business segments
• Exhibit 99: ITC Ltd. - Key offerings
• Exhibit 100: ITC Ltd. - Segment focus

• 10.4 Johnson and Johnson
• Exhibit 101: Johnson and Johnson - Overview
• Exhibit 102: Johnson and Johnson - Business segments
• Exhibit 103: Johnson and Johnson - Key news
• Exhibit 104: Johnson and Johnson - Key offerings
• Exhibit 105: Johnson and Johnson - Segment focus

• 10.5 Keurig Dr Pepper Inc. 
• Exhibit 106: Keurig Dr Pepper Inc. - Overview
• Exhibit 107: Keurig Dr Pepper Inc. - Business segments
• Exhibit 108: Keurig Dr Pepper Inc. - Key news
• Exhibit 109: Keurig Dr Pepper Inc. - Key offerings
• Exhibit 110: Keurig Dr Pepper Inc. - Segment focus

• 10.6 Kimberly Clark Corp.
• Exhibit 111: Kimberly Clark Corp. - Overview
• Exhibit 112: Kimberly Clark Corp. - Business segments
• Exhibit 113: Kimberly Clark Corp. - Key news
• Exhibit 114: Kimberly Clark Corp. - Key offerings
• Exhibit 115: Kimberly Clark Corp. - Segment focus

• 10.7 LOreal SA
• Exhibit 116: LOreal SA - Overview
• Exhibit 117: LOreal SA - Business segments
• Exhibit 118: LOreal SA - Key news
• Exhibit 119: LOreal SA - Key offerings
• Exhibit 120: LOreal SA - Segment focus

• 10.8 Nestle SA
• Exhibit 121: Nestle SA - Overview
• Exhibit 122: Nestle SA - Business segments
• Exhibit 123: Nestle SA - Key news
• Exhibit 124: Nestle SA - Key offerings
• Exhibit 125: Nestle SA - Segment focus

• 10.9 PepsiCo Inc.
• Exhibit 126: PepsiCo Inc. - Overview
• Exhibit 127: PepsiCo Inc. - Business segments
• Exhibit 128: PepsiCo Inc. - Key news
• Exhibit 129: PepsiCo Inc. - Key offerings
• Exhibit 130: PepsiCo Inc. - Segment focus

• 10.10 The Coca Cola Co.
• Exhibit 131: The Coca Cola Co. - Overview
• Exhibit 132: The Coca Cola Co. - Business segments
• Exhibit 133: The Coca Cola Co. - Key news
• Exhibit 134: The Coca Cola Co. - Key offerings
• Exhibit 135: The Coca Cola Co. - Segment focus

• 10.11 The Procter and Gamble Co. 
• Exhibit 136: The Procter and Gamble Co. - Overview
• Exhibit 137: The Procter and Gamble Co. - Business segments
• Exhibit 138: The Procter and Gamble Co. - Key news
• Exhibit 139: The Procter and Gamble Co. - Key offerings
• Exhibit 140: The Procter and Gamble Co. - Segment focus

• 10.12 Unilever PLC
• Exhibit 141: Unilever PLC - Overview
• Exhibit 142: Unilever PLC - Business segments
• Exhibit 143: Unilever PLC - Key news
• Exhibit 144: Unilever PLC - Key offerings
• Exhibit 145: Unilever PLC - Segment focus

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 146: Inclusions checklist
• Exhibit 147: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 148: Currency conversion rates for US$

• 11.4 Research methodology
• Exhibit 149: Research methodology
• Exhibit 150: Validation techniques employed for market sizing
• Exhibit 151: Information sources

• 11.5 List of abbreviations 
• Exhibit 152: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

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