Fly Delta app push notifications take stress out of checking a bag

App enhancement builds on Delta's industry-first, system-wide launch of RFID bag tracking

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Nov 15, 2016, 09:00 ET

ATLANTA, Nov. 15, 2016 /PRNewswire/ -- Radio Frequency Identification (RFID) bag tags are already attached to bags everywhere Delta flies, and customers are reaping the benefits. Starting today, customers will now receive live push notifications from critical points along their bag's journey. A quick note will let a customer know when their bag is successfully loaded onto an aircraft, which carousel it will arrive at for pickup and more.

Fly Delta app push notifications take stress out of checking a bag

Delta is the only carrier that has implemented an RFID bag tracking solution on a global scale to further improve its already-strong reliability for checked bags. A recent study from the International Air Transport Association showed that an industry-wide global RFID solution could reduce the number of mishandled bags by up to 25 percent by 2022.

Push notifications are just the latest update for the Fly Delta app, including:

Seamless integration of the "Today" view and boarding pass into one screen
Dynamic updates to the electronic boarding pass - seat, gate and flight information will always be up to date
Color of the "Today" screen to current SkyMiles® Medallion status
More visibility with the Track My Bags feature now offering "Track On Map" option to follow bag's journey
A faster ticket purchase experience now that the need to re-verify each leg of a trip while shopping has been eliminated
Bug fixes and performance enhancement

NBC Nightly News shared an inside look at the customer benefits of this new technology.

Delta Air Lines serves nearly 180 million customers each year. In 2016, Delta was named to Fortune's top 50 Most Admired Companies in addition to being named the most admired airline for the fifth time in six years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for an unprecedented five consecutive years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 319 destinations in 57 countries on six continents. Headquartered in Atlanta, Delta employs more than 80,000 employees worldwide and operates a mainline fleet of more than 800 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry's leading transatlantic joint venture with Air France-KLM and Alitalia as well as a joint venture with Virgin Atlantic . Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK and LaGuardia, London-Heathrow, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita . Delta has invested billions of dollars in airport facilities, global products and services, and technology to enhance the customer experience in the air and on the ground. Additional information is available on the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub, Google.com/+Delta, and Facebook.com/delta.