FLW Outdoors Announces Sponsorship With Wolverine

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Mar 10, 2010, 01:55 ET

MINNEAPOLIS, March 10 /PRNewswire/ -- FLW Outdoors, the world's leading tournament fishing organization, announced Monday that Wolverine has joined FLW Outdoors as an associate sponsor. Terms of the agreement were not disclosed.

"We're proud to announce our partnership with Wolverine and look forward to a relationship that will surely benefit both parties," said FLW Outdoors' Chief Marketing Officer and Senior Vice President Trisha Blake.

As part of the sponsorship, Wolverine will receive exposure across all platforms of FLW Outdoors, with a concentration on FLWOutdoors.com http://www.flwoutdoors.com/, but also including tournaments and other outlets.

"Wolverine is proud to enter this relationship with FLW Outdoors," said Todd Yates, VP Marketing & GM Apparel for Wolverine. "Wolverine's extensive range of premium products including boots, shoes, apparel and gear aligns perfectly with FLW Outdoors and the outdoors men and women who participate in outdoor activities recreationally and professionally."

ABOUT WOLVERINE

Since 1883, generations of American workers have come to depend on Wolverine boots for comfort and durability. Established in Rockford, Mich., Wolverine continues to deliver on its promise with an extensive range of premium products including boots, shoes, apparel and gear. Today, Wolverine is a leader in the industry with a relentless commitment to continuous innovations in comfort technologies. Wolverine is a division of Wolverine World Wide Inc., one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. For product information, visit http://www.wolverine.com/.

ABOUT FLW OUTDOORS

FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 189 tournaments in 2010. FLW Outdoors has also taken fishing mainstream with FLW Fantasy Fishing awarding the largest prizes in the history of fantasy sports. FLW Outdoors memberships are available featuring numerous benefits including Player's Advantage. For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.com http://www.flwoutdoors.com/ or call (270) 252-1000. For more information about FLW Fantasy Fishing, visit FantasyFishing.com http://www.fantasyfishing.com/.

FLWOutdoors.com

SOURCE FLW Outdoors