FLW Outdoors and Yamaha Extend Partnership

Yamaha Extends Sponsorship and Commitment to Tournament Bass Fishing

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Feb 11, 2010, 03:37 ET

MINNEAPOLIS, Feb. 11 /PRNewswire/ -- FLW Outdoors announced Thursday that Yamaha has renewed their partnership with FLW Outdoors, marking their 10th consecutive year of sponsorship with the organization. The long standing relationship emphasizes their commitment to tournament fishing while fostering relationships within the industry.

Trisha Blake, Chief Marketing Officer & Senior Vice President of FLW Outdoors stated, "Yamaha's commitment to quality and cutting-edge technology has made them a leader in our industry. FLW Outdoors is proud to once again align itself with Yamaha and continue to build upon our longstanding partnership during the 2010 season."

Yamaha will receive premier co-engine sponsorship across the various platforms of FLW Outdoors, including all bass and walleye events, FLW Outdoors' multiple websites, FLW Outdoors Magazine, "FLW Outdoors" television show on Versus and additional functions operated by FLW Outdoors.

"We are pleased to be a sponsor of FLW Outdoors," said Dale Barnes, Yamaha Marine Group Marketing Division Manager. "Our relationship with FLW Outdoors gives us a great opportunity to showcase our game-changing new outboard, the VMAX® SHO™."

ABOUT FLW OUTDOORS

FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 189 tournaments in 2010. FLW Outdoors has also taken fishing mainstream with FLW Fantasy Fishing awarding the largest prizes in the history of fantasy sports. FLW Outdoors memberships are available featuring numerous benefits including Player's Advantage. For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.com or call (270) 252-1000. For more information about FLW Fantasy Fishing, visit FantasyFishing.com.

FLWOutdoors.com

SOURCE FLW Outdoors