FLW Announces Relationship With Choice Hotels International, Inc.
MINNEAPOLIS, March 1, 2012 /PRNewswire/ -- FLW, the world's premier tournament-fishing organization, announced today that it has reached an agreement with Choice Hotels International, Inc., one of the world's largest lodging companies. Choice Hotels brand properties provide travelers, from the road-warrior Walmart FLW Tour pros to the recreational angler, with a variety of high-quality, high-value lodging options throughout the United States as well as internationally.
"We are extremely excited about our new relationship with Choice Hotels," said Trisha Blake, president of the FLW Marketing Division. "Choice Hotels offers a wide variety of quality lodging options and FLW is proud to be associated with its brands."
FLW anglers, members and fans will be able to take advantage of special discounts and rates at Choice Hotels brand properties including Comfort Inn®, Comfort Suites®, Quality®, Sleep Inn®, Clarion®, Cambria Suites®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge® and Rodeway Inn®.
Choice Hotels and its brands will receive exposure across all of FLW's platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing and FLW Walleye Fishing magazines and the "FLW" television show on NBC Sports Network. "FLW" is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
The relationship also entitles Choice Hotels International brands to use the official sponsor of FLW designation in advertising and marketing materials.
"Whether you are on the road for business, family vacations or following the FLW tours, Choice Hotels specializes in providing comfortable, high-value lodging accommodations for every time you travel," said Grant Pearce, manager of sports sales for Choice Hotels. "We are very excited to add the FLW anglers, members and fans to our list of guests we serve."
ABOUT FLW
FLW is the industry's premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2012 over the course of 191 tournaments across five tournament circuits, each providing an avenue to the sport's richest payday and most coveted championship trophy -- the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water," through a variety of platforms including tournaments, outdoor expos and the world's richest fantasy sports game -- FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com and look for FLW on Twitter and Facebook.
ABOUT CHOICE HOTELS
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2011, more than 400 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.
Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.
SOURCE FLW
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article