FLW and Mars Chocolate North America Continue Partnership for the 2012 Season

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Feb 13, 2012, 01:28 ET

MINNEAPOLIS, Feb. 13, 2012 /PRNewswire/ -- FLW, the world's leading tournament-fishing organization, and Mars Chocolate North America announce their continued partnership for the 2012 season. This partnership includes all levels of competitive fishing, from the grassroots Walmart Bass Fishing League to the prestigious Walmart FLW Tour. Mars Chocolate North America will feature its M&M'S® and SNICKERS® brands throughout the season.

Both brands will be featured on FLW's multiple websites, magazines, via FLW Fantasy Fishing and on the weekly "FLW" television show. In addition, they will be highlighted at the FLW Expo and professional anglers Jim Moynagh of Carver, Minn., will continue to represent M&M'S® on the FLW Tour and Chris Baumgardner of Gastonia, N.C., will feature the SNICKERS® brand.

"FLW is both proud and pleased to continue its partnership with Mars Chocolate. We look forward to keeping the M&M'S® and SNICKERS® brands top of mind amongst the 55 million fishing enthusiasts whose purchasing habits include fun and enjoyable snacks like those offered by Mars Chocolate," said Trish Blake, President of FLW Marketing Division.

About Mars Chocolate North America

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.

For more information, please visit www.mars.com.

ABOUT FLW

FLW is the industry's premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2012 over the course of 191 tournaments across five tournament circuits, each providing an avenue to the sport's richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water," through a variety of platforms including tournaments, outdoor expos and the world's richest fantasy sports game – FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com and look for FLW on Twitter and Facebook.

FLWOutdoors.com

SOURCE FLW