FLW Adds Fatheadz Eyewear to 2012 Sponsor Lineup

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Feb 22, 2012, 12:20 ET

MINNEAPOLIS, Feb. 22, 2012 /PRNewswire/ -- FLW, the world's leading tournament-fishing organization, announced today that Fatheadz Eyewear will join the sponsorship lineup for the 2012 season. Fatheadz Eyewear is one of the leading eyewear makers catering to men and women with all sizes of heads.

"The quality products that Fatheadz Eyewear manufactures give anglers even more options in performance eyewear with a design based on comfort," said Fatheadz Eyewear pro Jacob Wheeler of Indianapolis, Ind. "Quality eyewear is necessary equipment for anglers of all skill levels, and when you're on a boat all day the comfort of your eyewear becomes a factor. That's where Fatheadz Eyewear excels."

Fatheadz Eyewear will receive exposure across all of FLW's platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing and FLW Walleye Fishing magazines and the "FLW" television show on NBC Sports Network. "FLW" is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

"Fatheadz Eyewear is extremely proud and privileged to have a partnership with FLW," said Rico Elmore, Fatheadz Eyewear CEO. "To be associated with the top tournament anglers in the world is an absolute honor. This is a great opportunity for us to showcase our line of affordable eyewear to a significant new audience."

Fatheadz Eyewear is celebrating its eighth year in the industry, providing high-quality eyewear for oversized heads. Their variety of designs includes The Law, The Don, Flash, and The Jack. They have recently expanded and are now offering plus-sized Fatheadz apparel and accessories. For more information, visit Fatheadz.com or look for Fatheadz Eyewear on Twitter and Facebook.

ABOUT FLW

FLW is the industry's premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2012 over the course of 191 tournaments across five tournament circuits, each providing an avenue to the sport's richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water," through a variety of platforms including tournaments, outdoor expos and the world's richest fantasy sports game – FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com and look for FLW on Twitter and Facebook.

About Fatheadz Eyewear
Fatheadz Eyewear makes oversized sunglasses and optical eyewear for individuals with larger heads, as well as eyewear in standard and intermediate sizes. Founded by a big-headed guy, Rico Elmore, who searched 300 pairs of sunglasses and couldn’t find any that fit, Fatheadz has 34 different styles of eyewear available for purchase online. Dea, the women’s line will offer 24 different styles of eyewear also available for purchase online. For media inquiries, contact Michelle Bower at 317.202.2280 x11 or email at [email protected]. For more information, visit http://www.fatheadz.com/

FLWOutdoors.com

SOURCE FLW Outdoors