Fluent, Inc. Announces Exponential Growth in 2011 and Further Expansion in 2012

NEW YORK, March 2, 2012 /PRNewswire/ -- Fluent, Inc. (Fluent, "the Company"), the performance marketing expert; online, mobile and in-app, today reported its tremendous growth in 2011 and plans for expansion in 2012, making it one of the fastest growing technology companies in New York.

The Company, which partners with advertisers and media owners to provide integrated solutions for distribution and monetization, increased topline revenue growth in 2011 by 850% to over $40 million. Fluent further expanded its business by hiring 35 new employees, with key hires including VP of Finance, Andrew Kraft, previously with Hall & Partners acquired by Omnicom, VP of Marketing, Justin Chase, previously with KickApps and Digitas, Director of Ad Sales, Greg Gillman, previously of Epic Media, and HR Manager, Ariana Levine, previously with Barneys New York . The increase in new hires prompted expansion to a new floor at the Company's Madison Avenue address, the opening of a second office in New York's Bryant Park, as well as the opening of a development office in Shenzhen, China.

"Fluent has had a blockbuster year and we've broken a traffic record every month since our inception in 2010. Our growing staff and significant progress have enabled us to build a substantial sales team for each of our products, in addition to expanding on the strategic and operational fronts of the Company," said Ryan Schulke, Co-Founder and CEO, Fluent. "We are particularly excited about our new office in Shenzhen, China, which opened in January, and we are already seeing it as an essential component to our Company's continued success. Our growth in 2011 was due largely to word of mouth, and now with a fully staffed marketing capability, we plan to continue this growth into 2012 and anticipate developing a West Coast presence within the next few months."

Fluent's growth is fueled by an increased demand for performance marketing. Rather than following a Cost per Click (CPC) or Cost per Thousand (CPM) model, Fluent employs a Cost per Lead (CPL) and Cost per Action (CPA) approach, enabling advertisers to maximize ROI by only paying for qualified consumer leads rather than clicks or impressions that might never convert. Fluent's publisher directory enables advertisers to run CPL campaigns in a more transparent manner by allowing advertisers to know exactly where their campaigns are running, optimize placements by source and increase marketing returns. Fluent's approach to performance marketing yields tangible, trackable results that can't be matched by other models.

"CPL and CPA are much more effective than CPM or CPC in terms of performance marketing and increasing ROI, and our unique approach has been the key to our rapid growth and success," continued Mr. Schulke. "We feel that we have fallen under the radar thus far and are thrilled to have grown significantly over the past year to become a major player in the New York tech space. We are definitely a company to watch in 2012."

About Fluent

Fluent, Inc. is the performance marketing expert; online, mobile and in-app. We partner with advertisers and media owners to provide integrated strategies for distribution and monetization. Fluent's ad-serving solutions provide website owners and smartphone app developers the unique ability to own their environment, while advertisers are empowered with the latest in performance marketing technology. Our solutions deliver tangible, trackable results that can't be matched by other models.

With Fluent's three core products AdFlow, MobFlow and Affluent, Fluent enables brands to better engage, qualify, and communicate with target consumers through proprietary web and mobile ad-serving solutions. AdFlow is an industry leading website monetization platform that delivers unparalleled revenue opportunities for publishers and quality distribution for advertisers. MobFlow offers true performance marketing for the mobile web and in-app. Affluent is a boutique performance network focused around custom strategies to align with advertiser objectives and publisher scalability. Each Fluent product is backed by a veteran client services teams who will work to understand each client's business needs in order to craft scalable, objective-driven campaigns. Fluent is headquartered in New York, NY, with an office in Shenzhen, China. For more information, please visit our website at www.fluentco.com.

SOURCE Fluent, Inc.