Florida Blue Reports 24th Year of Positive Performance

JACKSONVILLE, Fla., Sept. 11, 2013 /PRNewswire/ -- At Florida Blue's annual policyholders' meeting today, Chris Doerr, executive vice president, chief administrative officer and chief financial officer, reported that 2012 marked the company's 24th consecutive year of positive performance and increased membership.

(Logo: http://photos.prnewswire.com/prnh/20120904/MM67207LOGO ) 

"This success is the result of Florida Blue's implementation of new strategies for our marketing, delivery and distribution processes, the expansion of our portfolio of products and services and the strengthening of our strong community presence around the state," Doerr said.

Doerr added that the company is committed to providing individual consumers and employers with a choice of high quality, low-cost products, supported by personalized care, technology tools and comprehensive wellness and prevention initiatives.

Florida Blue policyholders voted today to approve Florida Blue's plan to organize under a policyholder-owned, not-for-profit mutual insurance holding company (MIHC) system. With 93 percent of participating policyholders approving the reorganization, this allows Florida Blue to continue its not-for-profit mission, provides important flexibility in today's rapidly changing health care environment, and better enables the company to achieve the strategic objective of transforming into a health solutions company.

Other activity announced today included the election of Catherine P. Bessant, Steven T. Halverson, Barbara S. Thomas and Gonzalo F. Valdes-Fauli to the Board of Directors. All three will serve three-year terms.

About Florida Blue
Florida Blue, Florida's Blue Cross and Blue Shield company, is a leader in Florida's health care industry. Our mission is to help people and communities achieve better health. Florida Blue has approximately 4 million health care members and covers 15.5 million people in 16 states through its affiliated companies. Florida Blue is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit www.FloridaBlue.com.

SOURCE Florida Blue