Floriculture market 2023-2027: A descriptive analysis of five forces model, market dynamics, and segmentation - Technavio

NEW YORK, Jan. 27, 2023 /PRNewswire/ -- According to Technavio, the global floriculture market size is estimated to grow by USD 44.88 billion from 2022 to 2027. The market is estimated to grow at a CAGR of 8.6% during the forecast period. Europe will account for 29% of the market's growth during the forecast period.

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Global floriculture market - Five forces
The global floriculture market is fragmented, and the five forces analysis covers– 

• Bargaining Power of Buyers 
• The threat of New Entrants
• Threat of Rivalry
• Bargaining Power of Suppliers
• Threat of Substitutes
• Interpretation of porter's five models helps to strategize the business, for entire details – buy the report!

Global floriculture market – Customer landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global floriculture market - Segmentation assessment

Segment overview
Technavio has segmented the market based on application (conferences and activities, gifts, and personal and corporate use), product (cut flowers, bedding plants, potted plants, and others), and geography (APAC, Europe, North America, South America, and Middle East and Africa). 

• The conferences and activities segment will grow at the highest rate during the forecast period. These include one-time or recurring expenditures in a corporate environment, including seminars and conferences, as well as rituals like weddings and funerals. Wedding activities across the world fuel the segment, as people use a variety of flowers for wedding arrangements and decorations. 

Geography overview
By geography, the global floriculture market is segmented into APAC, Europe, North America, South America, and the Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global floriculture market.

• Europe will account for 29% of the market's growth during the forecast period. Flowers are used for traditional and cultural purposes in APAC. The region has experienced rapid industrialization, which has increased the number of companies in the market. This leads to an increase in the use of flowers in business events, regular floral installations across corporate buildings, and recreational activities.  The top producers and contributors to the expansion of the market in the area are China, Japan, and India.

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Global floriculture market – Market dynamics

Key factor driving market growth

• The growing prominence of online shopping is notably driving market growth.
• Due to the widespread use of smartphones, there has been a considerable rise in the number of e-commerce vendors worldwide.
• E-commerce platforms provide users with personalized shopping assistance and advice on various flower and gift combinations depending on factors like the type and color of flowers they want and the kind of gift they want to send.
• Moreover, factors like high profits associated with growing ornamental plants and the growing use of flowers and plants for decorative/aesthetic purposes will drive market growth during the forecast period.

Leading trends influencing the market 

• The increasing use of biotechnology in floriculture is an emerging trend in the market.
• In floriculture, biotechnology is being used to change the flower's color from its natural occurring color. This might lead to a rise in demand for flowers with unusual colors, like blue roses. Additionally, it can assist flowers in enduring inclement weather, lowering the dangers for farmers.
• Furthermore, factors like expanding distribution channels in business-to-business (B2B) and business-to-consumer (B2C) spaces and growing demand for premium flowers will drive market growth during the forecast period.

Major challenges hindering market growth

• The over-dependence on climatic conditions is a major challenge impeding market growth.
• The healthy growth of several types of ornamental plants may be hampered by shorter, wetter days and a lack of sunlight. Many nurseries and farmers need to use artificial lighting and temperature controls to give plants the optimum growing environment.
• Furthermore, the country's restricted availability of freshwater and drought-like circumstances threaten flower production.
• Additionally, the use of toxic chemicals, stiff competition in pricing, and low product differentiation will further hinder market growth.

Driver, Trend & Challenges are the factor of market dynamics which states about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this floriculture market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the floriculture market between 2023 and 2027
• Precise estimation of the size of the floriculture market and its contribution the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the floriculture market across APAC, Europe, North America, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of floriculture market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global floriculture market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global floriculture market 2017 - 2021 ($ billion)

• 4.2 Application Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ billion)

• 4.3 Product Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments 
• Exhibit 30: Chart on Application - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Application - Market share 2022-2027 (%)

• 6.2 Comparison by Application 
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application

• 6.3 Conferences and activities - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Conferences and activities - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Conferences and activities - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Conferences and activities - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Conferences and activities - Year-over-year growth 2022-2027 (%)

• 6.4 Gifts - Market size and forecast 2022-2027
• Exhibit 38: Chart on Gifts - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Gifts - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Gifts - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Gifts - Year-over-year growth 2022-2027 (%)

• 6.5 Personal and corporate use - Market size and forecast 2022-2027 
• Exhibit 42: Chart on Personal and corporate use - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Personal and corporate use - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Personal and corporate use - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Personal and corporate use - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Application 
• Exhibit 46: Market opportunity by Application ($ billion)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 47: Chart on Product - Market share 2022-2027 (%)
• Exhibit 48: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 49: Chart on Comparison by Product
• Exhibit 50: Data Table on Comparison by Product

• 7.3 Cut flowers - Market size and forecast 2022-2027
• Exhibit 51: Chart on Cut flowers - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on Cut flowers - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on Cut flowers - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Cut flowers - Year-over-year growth 2022-2027 (%)

• 7.4 Bedding plants - Market size and forecast 2022-2027
• Exhibit 55: Chart on Bedding plants - Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on Bedding plants - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on Bedding plants - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Bedding plants - Year-over-year growth 2022-2027 (%)

• 7.5 Potted plants - Market size and forecast 2022-2027
• Exhibit 59: Chart on Potted plants - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Potted plants - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Potted plants - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Potted plants - Year-over-year growth 2022-2027 (%)

• 7.6 Others - Market size and forecast 2022-2027
• Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Product 
• Exhibit 67: Market opportunity by Product ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 North America - Market size and forecast 2022-2027
• Exhibit 81: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 109: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 Arcangeli Giovanni e Figlio SAS 
• Exhibit 120: Arcangeli Giovanni e Figlio SAS - Overview
• Exhibit 121: Arcangeli Giovanni e Figlio SAS - Product / Service
• Exhibit 122: Arcangeli Giovanni e Figlio SAS - Key offerings

• 12.4 Ball Horticultural Co. 
• Exhibit 123: Ball Horticultural Co. - Overview
• Exhibit 124: Ball Horticultural Co. - Product / Service
• Exhibit 125: Ball Horticultural Co. - Key offerings

• 12.5 Beekenkamp Verpakkingen B.V 
• Exhibit 126: Beekenkamp Verpakkingen B.V - Overview
• Exhibit 127: Beekenkamp Verpakkingen B.V - Product / Service
• Exhibit 128: Beekenkamp Verpakkingen B.V - Key offerings

• 12.6 Danziger Group 
• Exhibit 129: Danziger Group - Overview
• Exhibit 130: Danziger Group - Product / Service
• Exhibit 131: Danziger Group - Key offerings

• 12.7 Dummen Orange 
• Exhibit 132: Dummen Orange - Overview
• Exhibit 133: Dummen Orange - Product / Service
• Exhibit 134: Dummen Orange - Key offerings

• 12.8 Flamingo Horticulture Investments
• Exhibit 135: Flamingo Horticulture Investments - Overview
• Exhibit 136: Flamingo Horticulture Investments - Product / Service
• Exhibit 137: Flamingo Horticulture Investments - Key offerings

• 12.9 Florensis Flower Seeds UK Ltd. 
• Exhibit 138: Florensis Flower Seeds UK Ltd. - Overview
• Exhibit 139: Florensis Flower Seeds UK Ltd. - Product / Service
• Exhibit 140: Florensis Flower Seeds UK Ltd. - Key offerings

• 12.10 Karen Roses 
• Exhibit 141: Karen Roses - Overview
• Exhibit 142: Karen Roses - Product / Service
• Exhibit 143: Karen Roses - Key offerings

• 12.11 Kurt Weiss Greenhouses Inc. 
• Exhibit 144: Kurt Weiss Greenhouses Inc. - Overview
• Exhibit 145: Kurt Weiss Greenhouses Inc. - Product / Service
• Exhibit 146: Kurt Weiss Greenhouses Inc. - Key offerings

• 12.12 Marginpar BV 
• Exhibit 147: Marginpar BV - Overview
• Exhibit 148: Marginpar BV - Product / Service
• Exhibit 149: Marginpar BV - Key offerings

• 12.13 NurseryLive 
• Exhibit 150: NurseryLive - Overview
• Exhibit 151: NurseryLive - Product / Service
• Exhibit 152: NurseryLive - Key offerings

• 12.14 Rift Valley Roses 
• Exhibit 153: Rift Valley Roses - Overview
• Exhibit 154: Rift Valley Roses - Product / Service
• Exhibit 155: Rift Valley Roses - Key offerings

• 12.15 Selecta Klemm GmbH and Co. KG 
• Exhibit 156: Selecta Klemm GmbH and Co. KG - Overview
• Exhibit 157: Selecta Klemm GmbH and Co. KG - Product / Service
• Exhibit 158: Selecta Klemm GmbH and Co. KG - Key offerings

• 12.16 Syngenta Crop Protection AG 
• Exhibit 159: Syngenta Crop Protection AG - Overview
• Exhibit 160: Syngenta Crop Protection AG - Business segments
• Exhibit 161: Syngenta Crop Protection AG - Key offerings
• Exhibit 162: Syngenta Crop Protection AG - Segment focus

• 12.17 Timaflor B.V. 
• Exhibit 163: Timaflor B.V. - Overview
• Exhibit 164: Timaflor B.V. - Product / Service
• Exhibit 165: Timaflor B.V. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 166: Inclusions checklist
• Exhibit 167: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 168: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 169: Research methodology
• Exhibit 170: Validation techniques employed for market sizing
• Exhibit 171: Information sources

• 13.5 List of abbreviations 
• Exhibit 172: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio

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