Flor de Caña Rum pledges to plant more than one million trees by 2025 in partnership with One Tree Planted

An area equivalent to nearly 7 times the size of Central Park in New York City

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Apr 22, 2021, 15:37 ET

MANAGUA, Nicaragua, April 22, 2021 /PRNewswire/ -- In celebration of Earth Day, Flor de Caña, a Carbon Neutral and Fair Trade certified premium rum, has pledged to plant more than one million trees by 2025. Through its own annual reforestation program, Flor de Caña has already planted nearly 750,000 trees since 2005, and now, in partnership with the environmental charity One Tree Planted, the brand will launch a global reforestation campaign that aims to ensure a greener future for generations to come.

Flor de Caña plants 50,000 trees annually since 2005.

The campaign, titled "Together for a Greener Future", will include a series of initiatives with retailers, bars, restaurants and on social media (#TogetherForAGreenerFuture) to engage eco-conscious consumers and raise awareness on the importance of reforestation. Furthermore, individuals will be able to support reforestation efforts by donating through the One Tree Planted platform, which guarantees that one tree will be planted for every dollar received. In turn, Flor de Caña will match all individual donations received during the campaign, doubling the impact.

"Trees are essential for biodiversity and a healthy climate, so it's great to work with a brand so committed to making a positive impact for reforestation and sustainability overall," said Diana Chaplin, Canopy Director at One Tree Planted.

"As a brand, we are deeply committed to the protection and preservation of the environment. By partnering with One Tree Planted, we hope to inspire individuals who want to be part of a good cause and help restore forests around the world," said Mauricio Solórzano, Global Ambassador for Flor de Caña.

Flor de Caña is one of the most environmentally friendly distilleries in the world and the only one to be both Carbon Neutral and Fair Trade certified. In addition to planting 50,000 trees every year, the brand captures and recycles all CO2 emissions during the fermentation process and uses 100% renewable energy to distill its rum.

About Flor de Caña Rum
Flor de Caña is a sustainably produced premium rum that's Carbon Neutral & Fair Trade certified. From an 1890 family estate, it's distilled with 100% renewable energy and naturally aged without sugar or artificial ingredients. The brand was honored with the prestigious "Sustainability Award" during the 2020 Green Awards for its leadership in sustainable practices. www.flordecana.com

Contact: [email protected]

SOURCE Flor de Caña Rum