Flipz® Introduces New, Shareable Snack Mix

The chocolate-covered pretzel brand debuts flavor-packed snack with perfect amount of crunch

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Apr 15, 2019, 09:00 ET

NEW YORK, April 15, 2019 /PRNewswire/ -- Flipz® announced the launch of Flipz® Mix, a deliciously fun assortment of your favorite sweet, salty, and crunchy snacks combining Flipz® milk chocolate-covered pretzels with popcorn, pretzels, and candy-coated chocolate pieces.

The Flipz® Mix features the brand's signature chocolate-covered pretzels while adding a spin with new ingredients. Flipz® snacks always provide the perfect combination of sweet, salty and crunchy, guaranteeing consumers a tasty, satisfying experience without having to sacrifice your taste buds.

"With the minutia of everyday life, we felt inspired to 'remix' the way our consumers typically snack," said Carlos Canals, Managing Director, pladis North America. "Flipz® is known for its iconic, chocolate-covered pretzels, and we have found a way to enhance this delectable offering with the addition of sweet and savory ingredients, bringing fun and excitement to snack time anywhere, any place."

Perfect as a shareable treat with friends or the whole family, Flipz® Milk Chocolate Mix is now available at CVS retailers nationwide in the snack and candy aisles in 4 oz. ($2.49) and 6.5 oz. ($3.49) bags. Flipz® Mix will also be available additional retailers nationwide later this year.

And coming soon, there will be another flavor added to the snack mix line: Flipz® Mix White Fudge featuring Flipz white fudge covered pretzels, popcorn, pretzels, and sweetened dried cranberries.

About pladis Global
Steeped in more than 300 years of family baking and confectionery experience, pladis is one of the world's leading snacking businesses. The company is home to beloved snack brands including Flipz, DeMet's Turtles, and McVitie's. Named after the 'Pleiades' constellation, a group of seven stars visible from anywhere on earth, pladis retains the values and beliefs of the Ulker family; honesty, integrity, passion.

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SOURCE Flipz