FleishmanHillard Takes on Operations for Freshwire, Brings First-of-Its-Kind Content Solution to Global Network

Relationship Advances Agency's Effort to Construct Global Brand Newsroom

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May 29, 2014, 10:00 ET

ST. LOUIS, May 29, 2014 /PRNewswire/ -- FleishmanHillard today announced that Freshwire – a content strategy, creation and syndication service – is now operated and managed by FleishmanHillard. Freshwire was launched in August 2012 as a joint venture between GMR Marketing and FleishmanHillard.

The move expands FleishmanHillard's ability to deliver complete content strategy and content marketing and solutions across its global network. FleishmanHillard and Freshwire already are bringing innovative content solutions to a number of multinational organizations.

"Freshwire was an early innovator in the content space and has become an important part of our integrated content offering, allowing us to rapidly scale across multiple content formats in real time and with a flexible workforce," said Dave Senay, FleishmanHillard president and CEO. "Freshwire's authenticity and passion have earned the trust and respect of our network. They've also managed to work seamlessly on client engagements alongside our teams. This is a big step forward for FleishmanHillard and its clients."

FleishmanHillard, a leader in strategic content development, and Freshwire, a recognized innovator in the category, combine to offer best practices and assets, including a global network of best-in-class storytellers, journalists, videographers and media professionals. This combination further provides the ability to scale real-time premium content creation in a variety of formats — like quick-turn video, data visualizations, editorial and social content — cost effectively. Freshwire is one of many services available to FleishmanHillard clients as part of a larger communications offering.

"We live in an age where content strategy, production and publication is inextricably intertwined with every communications initiative," said Senay. "In addition to the recent rollout of The Native Newsroom™ with LinkedIn, our integration of Freshwire is part of a series of steps toward our construction of a global brand newsroom – which will allow our clients to sustain and refine their stories across multiple internal and external communications platforms."

Shawn Amos, Freshwire founder and CEO, added: "FleishmanHillard's content prowess is one of the best-kept secrets in the industry. I've admired their laser focus on strategy and watched their unique insights and thoughtful analysis lead to some creative storytelling. Over the course of the past 18 months, Freshwire has supported FleishmanHillard when called upon, and we are excited to grow that relationship."

About FleishmanHillard
FleishmanHillard is the world's most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm's high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named PRWeek's 2014 Global Agency of the Year, "Standout Agency" on Advertising Age's 2013 A-List; NAFE's "Top 50 Companies for Executive Women" for 2010-2014; and among PRWeek's 2013 "Best Places to Work." The firm's award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Diversified Agency Services, a division of Omnicom Group Inc., and has more than 80 offices in 30 countries, plus affiliates in 42 countries. Visit us at www.fleishmanhillard.com.

SOURCE FleishmanHillard