FleishmanHillard Names Global Strategic Integration Lead

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Dec 16, 2014, 11:13 ET

ST. LOUIS, Dec. 16, 2014 /PRNewswire/ -- FleishmanHillard has announced new leadership for its global strategic integration team. Stefan Gerard, based in New York, will serve as the firm's global strategic integration lead. In addition to this role, he will lead the New York office's brand marketing group.

"Every client challenge requires its own, unique blend of ideas and activation," said Dave Senay, FleishmanHillard president and chief executive officer. "Integration is as much a mindset as a strategy, and Stefan's unique perspective and leadership will help us advance our thinking and techniques in this critical component of our support to clients."

Gerard, a senior vice president and senior partner, has helped lead the agency's strategic integration practice in the Americas since joining the firm in 2010. He brings to the position a unique mix of multidisciplinary experience across advertising, public relations, digital content, brand strategy, consumer research and experiential activation. In his expanded role as the global lead, he is responsible for developing and managing the structure and strategy for the firm's large-scale client engagements that span geographies and disciplines, as well as overseeing the integration of creative and planning disciplines into the firm's overall offering.

"Integration doesn't just mean offering a range of services to clients," said Bob Winslow, executive vice president and head of global practices at FleishmanHillard. "Rather than viewing these as discrete offerings, we see strategic integration as a way to unite insights, creativity, strategy and communications as a holistic solution that is a competitive advantage for our clients in the marketplace."

Among his previous roles, Gerard was president and co-founder of brand engagement firm Gen Art. He also was director of marketing and content strategy for iFUSE, as well as a planning director at advertising shops Y&R NY and Deutsch LA.

About FleishmanHillard
FleishmanHillard is the world's most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm's high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named PRWeek's 2014 Global Agency of the Year, "Standout Agency" on Advertising Age's 2013 A-List; NAFE's "Top 50 Companies for Executive Women" for 2010-2014; and among PRWeek's 2013 "Best Places to Work." The firm's award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of the DAS Group of Companies, and has more than 85 offices in 31 countries, plus affiliates in 42 countries. Visit us at www.fleishmanhillard.com.

About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

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SOURCE FleishmanHillard