FleishmanHillard Names General Managers in New York and Los Angeles

Ephraim Cohen, Mitch Germann elevated from leading digital hubs to lead large market offices

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Sep 08, 2015, 02:00 ET

NEW YORK, Sept. 8, 2015 /PRNewswire/ -- FleishmanHillard has announced the appointments of Ephraim Cohen and Mitch Germann as General Managers of the New York and Los Angeles offices, respectively.

Both will drive strategic vision in their offices as well as the integration of social, digital and creative throughout all communications services, and will report to J.J. Carter, President, U.S. East, West, Canada and Mexico.

"Our aspiration is to be the most complete communications firm in the world," said Carter. "We will achieve this by helping clients build truly integrated programs that fully leverage the power of creative social content. By appointing two of our leading social strategists to lead offices in New York and Los Angeles, we expect to accelerate the adoption of these skills on both coasts."

Cohen takes the position after serving as East Region social and digital lead since March of 2014. During that time, the firm has launched a number of global initiatives including the LinkedIn Native Newsroom, a partnership with News Corp that brought Storyful's capabilities into FleishmanHillard creative studios, and a global, twice-daily trends report that helps clients stay on top of breaking events in social, search and news media.

"This office has a culture that is anchored in digital and is committed to developing programs that are inherently social," said Cohen. "I'm thrilled to be taking this next step with the incredible team in New York. Even more exciting, we are ready to build on our programs and talent to bring clients the latest innovations, platforms, and creative programs before being asked."

Cohen was formerly executive vice president of innovation at MWW as well as the head of the Technology & Digital Content group. Cohen founded and ran The Fortex Group, which created global community media properties for clients and developed communications programs for digital media companies. Before founding The Fortex Group, Cohen was a General Manager and EVP of technology at Edelman.

Germann takes the helm of the operations in Los Angeles and Orange County after nearly four years at the firm's San Francisco office. Germann has served as a global client relationship manager for many of FleishmanHillard's top clients, as well as leading the West Region's digital, social and creative studio since 2014, and serving on the FleishmanHillard global digital leadership council. In addition, he is one of the firm's leading sports strategists.

"Our offices in Los Angeles and Orange County are thriving, and it's an honor to work with these dynamic teams," Germann said. "FleishmanHillard continues to reshape what it means to be a communications agency in today's landscape, and I can't wait to build on existing momentum in such an important and creative market."

A FleishmanHillard boomerang whose first stint with the firm was in Kansas City, Germann has also led integrated communications in-house for the University of Kansas Athletics Department, the Professional Bowlers Association and the NBA's Sacramento Kings.

About FleishmanHillard
FleishmanHillard is the world's most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm's high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named PRWeek's 2014 Global Agency of the Year, "Standout Agency" on Advertising Age's 2013 A-List; NAFE's "Top 50 Companies for Executive Women" for 2010-2015; and among PRWeek's 2013 "Best Places to Work." The firm's award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of the DAS Group of Companies, and has 88 offices in 30 countries, plus affiliates in 43 countries. Visit us at www.fleishmanhillard.com.

About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

SOURCE FleishmanHillard