FleishmanHillard Launches FH ContentWorks

Agency Develops the Industry's First 'True' Global Content Solution

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Jan 06, 2015, 11:00 ET

ST. LOUIS, Jan. 6, 2015 /PRNewswire/ -- FleishmanHillard today announced the launch of FH ContentWorks, a first-of-its-kind global content marketing offering customized to fit the unique communications needs of organizations while ensuring they stay true to their brands. FH ContentWorks connects clients with FleishmanHillard's complete ecosystem of content shops, newsrooms, partners and tools in more than 100 markets. Freshwire, a first-mover in the content marketing category, will be integrated into FH ContentWorks, and Shawn Amos, founder and CEO of Freshwire, has been named chief content innovation officer of the Americas.

"Global brands operate in the 'time zone of now,' and all of them are fighting to be relevant at just the right time to key audiences," said Dave Senay, FleishmanHillard president and CEO. "That relevance is achieved with an always-on content strategy that feeds important local content into the overall global content engine. FH ContentWorks was designed to provide everything a client needs to gain that competitive advantage, with our agency and our partners developing and amplifying crucial content anytime, anywhere in the world."

FH ContentWorks is made up of integrated content studios throughout the world that provide a full range of content marketing services, including planning and strategy; listening and analytics; production across social, editorial, graphical and video platforms; amplification; influencer outreach; and measurement. Studios are located in major markets, including Beijing, Tokyo, Hong Kong, Singapore, Boston, San Francisco, Los Angeles, Dallas, St. Louis, New York, Toronto, Sao Paulo, London, Dublin and Johannesburg.

"FH ContentWorks delivers value to our clients through a cohesive strategy and process that unifies our global, award-winning studios, and enhances their regional specializations and subject matter expertise," said John Estafanous, global lead of FleishmanHillard's digital and social media practice. "Seasoned account teams, content studio heads, creative directors and content officers execute and implement in rhythm with each client's global news cycle. These cycles are driven by global and localized data and trend tracking, creative and newsroom briefings, content creation and distribution, amplification, and performance analysis, with one time zone feeding the next."

Shawn Amos will work with FleishmanHillard's clients and teams on content strategy and creative differentiation. Amos, who was included in Forbes magazine's list of "Up and Comers" in 2012, is a regular contributor on Bloomberg West TV, where he discusses brand marketing. A sought-after speaker, he shared his thoughts on content and corporate culture during a 2013 TEDxEast presentation. And at the 2014 Thread Summit in Colorado, he spoke about the need for "content mindfulness," encouraging brands to focus on delivering strategic and thoughtful content that helps to tell the brand's story.

"FH ContentWorks is taking these various studios to a new level of integration geared toward meeting increasing client demand for data-driven, intelligent stories with speed to market," Amos said. "This is the culmination of the vision I had in 2012 when Freshwire joined forces with FleishmanHillard – providing intelligent content with momentum to help brands build true authority. We expect to see excellent results on behalf of our clients this year."

About FleishmanHillard

FleishmanHillard is the world's most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm's high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named PRWeek's 2014 Global Agency of the Year, "Standout Agency" on Advertising Age's 2013 A-List; NAFE's "Top 50 Companies for Executive Women" for 2010-2014; and among PRWeek's 2013 "Best Places to Work." The firm's award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of the DAS Group of Companies, and has more than 85 offices in 31 countries, plus affiliates in 42 countries. Visit us at www.fleishmanhillard.com.

About The DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

SOURCE FleishmanHillard