FleishmanHillard Appoints Beth Boswell Managing Director, Southeast Asia

Agency Also Promotes Cosette Romero and Louisa Tuhatu to Partner

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Jul 11, 2013, 12:28 ET

HONG KONG, July 11, 2013 /PRNewswire/ -- FleishmanHillard signaled its increased focus on Southeast Asia today with the promotion of agency veteran Beth Boswell to the position of managing director, Southeast Asia. Boswell is tasked with continuing the region's impressive growth streak and further expanding the network into new areas. Before this move, she was responsible for the firm's Asia Pacific strategic growth planning.

The agency also announced the promotion to partner for two senior leaders in Southeast Asia: Cosette Romero, senior vice president and general manager of the Manila office, and Louisa Tuhatu, senior vice president and general manager of FleishmanHillard's Jakarta operation.

"We have exceptionally strong leadership across Southeast Asia, which has intensified growth over the past year," said Lynne Anne Davis, FleishmanHillard's president of Asia Pacific. "As more companies look to Southeast Asia for business development, they need a strong, collaborative network with the senior expertise to assist them in building brands and protecting their reputations. Beth has built an impressive track record of managing complex challenges and large-scale client engagements for several Fortune 100 companies, as well as Asian enterprises bound for the Fortune list. It's a very exciting time to be consulting in this part of the world, and she is among the best in the business. Under her guidance, we will add further depth in quality and diversity of services across an extremely pivotal part of the region. "

Boswell will work closely with Tuhatu, Romero and the other general managers to foster further collaboration across FleishmanHillard's expanding Southeast Asia network, and to assist each market with their strategic direction.

Boswell joined FleishmanHillard 18 years ago and has spent a total of 12 years working in Asia Pacific. She has lived and worked in more than seven markets across the region, including Singapore, Indonesia, China and India. Boswell is a well-rounded communications specialist, having counseled clients in the technology, healthcare, consumer and manufacturing sectors. She is also an active member of the agency's Majlis group, a new specialty service created to assist corporations looking to build and protect their reputation with the Muslim community. Boswell has managed major network client relationships and facilitated global business in the region.

With 25 years of Philippines communications experience, Romero brings unparalleled in-market expertise and counsel to clients. She was responsible for driving growth of FleishmanHillard's Manila office, which now boasts a strong client list spanning the technology, aviation, consumer products and general corporate sectors. In addition to her agency work, she is extremely supportive of the communications industry. Romero was president of the International Association of Business Communicators (Philippines) for two years and remains actively involved.

Tuhatu started with FleishmanHillard three years ago and is the founding general manager of FleishmanHillard's Indonesia operation. Since that time, the Jakarta office has expanded its roster with a fast-growing list of clients from the technology, telecommunications, automotive, mining and consumer products sectors. She is seen by the firm to have one of the most successful startups in the network's history. Tuhatu has a rich mix of past work experience as a journalist in Indonesia and in Russia, a healthcare product manager, and an NGO communications director, as well as a number of senior communications agency positions. She is also an active women's issues community volunteer in Jakarta.

About FleishmanHillard
FleishmanHillard is the world's most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm's high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named "Standout Agency" on Advertising Age's 2013 A-List; NAFE's "Top 50 Companies for Executive Women" for 2010-2013; Advertising Age's 2012 "Best Places to Work"; and The Holmes Report's 2012 Global "Public Affairs Agency of the Year." The firm's award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Diversified Agency Services, a division of Omnicom Group Inc., and has more than 80 offices in 29 countries, plus affiliates in 42 countries. Visit us at www.fleishmanhillard.com.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

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