Flash Sale E-Tailer Beyond the Rack Expands Its Beauty Business by Adding Membership Base of BeautyStory.com

MONTREAL, July 5, 2011 /PRNewswire/ -- North America's premier online shopping club, Beyond the Rack, announced today that it has reached an agreement with NY-based, online flash sale site BeautyStory.com to absorb and serve its membership. The arrangement allows all members of BeautyStory.com automatic and seamless access to Beyond the Rack's extensive lineup of exclusive deals on top designer brand fashions, accessories, home decor, beauty, and top luxury travel destinations.

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"We're thrilled to welcome BeautyStory.com's membership to Beyond the Rack," says CEO, Yona Shtern. "Adding this group of customers to our membership is another exciting milestone in the growth of our company." Beyond the Rack now serves over 4 million members in the United States and Canada and works directly with over 3,000 consumer brands.  Beyond the Rack's beauty category has developed into one of the company's leading merchandise categories, offering a wide range of the industry's leading brands in skincare, cosmetics, and fragrance.

According to BeautyStory.com CEO, Michael Meerzoumen, "BeautyStory.com members will now join Beyond the Rack's much larger shopping community with access to a vast assortment of beauty products, as well as to the broadest range of deeply discounted merchandise in other fashion and lifestyle categories available anywhere."

About Beyond the Rack

Beyond the Rack, North America's premier online shopping club offers its members the most sought-after designer brand apparel, accessories, beauty products, home decor, and leisure travel packages at up to 70% off retail. Ranked by Internet Retailer as the fastest-growing e-tailer in 2010, Beyond the Rack sells its products in the context of two-day, first-come, first-served, limited-quantity events. Members can expect up to 15 new events each day, starting at 11AM ET. The privately held company has offices in Montreal and New York, with a staff of 230 full-time employees. To date, Beyond the Rack proudly serves 4 million members across North America.

Press contact
Beyond the Rack
Lori Krebs
514-359-3580
[email protected]

SOURCE Beyond the Rack

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