Flaming Femme Eye Look Available Exclusively At ULTA Beauty

Trendy New Look Inspired by COVERGIRL's New Flamed Out Products

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Jun 21, 2013, 11:20 ET

NORTHBROOK, Ill., June 21, 2013 /PRNewswire/ -- Keeping up with the latest fashion trends can be a daunting task because there are so many different looks and trends making news today. But, one unique beauty look is setting the fashion industry on fire.

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The "flaming femme" eye look, inspired by fire, is a color palette that goes from flames to ashes, with hues of fiery red, pink, gray, gold and blue. It is inspired by COVERGIRL's new Flamed Out product line which includes mascaras and shadow pots and pencils and available exclusively at ULTA Beauty.

"Women can set their summer look on fire with our Flaming Femme color palette. Blend blazing colors and smooth liner to customize your look," said Jen Chamberlain, Procter & Gamble trend and beauty expert.

The product line includes:

COVERGIRL Flamed Out mascara - helps make a bold statement with winged lashes that curve up and out. The unique wire brush coats lashes for an instant volume boost.
COVERGIRL Flamed Out shadow pots – pack a punch of vivid color in perfectly-sized pots, perfect for mixing, matching and blending to customize blazing hot hues.
COVERGIRLFlamed Out shadow pencil – gel shadow and liner in one, in vivid, creamy color for smooth application.

COVERGIRL Eye is buy one get one 50 percent off at ULTA Beauty through June 28. For more information visit www.covergirl.com.

About ULTA Beauty

ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. ULTA Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer. ULTA Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. ULTA Beauty also offers a full-service salon in all of its stores. As of May 4, 2013, ULTA operates 576 retail stores across 46 states and also distributes its products through the Company's website: www.ulta.com

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble