Fitness Industry Disruptor Hooks Hospitality's Well-Being Powerhouse: Peloton Premieres At Westin Hotels & Resorts
BETHESDA, Md., April 26, 2017 /PRNewswire/ -- Westin Hotels & Resorts, part of Marriott International, Inc. (NASDAQ: MAR) together with Peloton, the tech company revolutionizing the fitness industry, today announced a first-of-its-kind collaboration offering hotel guests access to the new Peloton commercial-grade bike in select guest rooms and WestinWORKOUT® fitness studios throughout the United States. With a shared passion to transform the way people experience wellness at home and on the road, Peloton and Westin – the known leader in wellness and hospitality for more than a decade – have created a powerful proposition for today's travelers.
"Our passionate rider community has voiced their desire to continue the Peloton experience while traveling - and we've listened," said Founder and CEO John Foley. "Through this partnership with Westin Hotels & Resorts, not only can our riders now continue to get the workout they love even while traveling, we can also bring Peloton to a completely new audience who we're sure will fall in love with the experience, too."
"Today's travelers are over-scheduled and always-on; in response, at Westin we strive to give guests time back for themselves and reclaim control of their routines so they can put well-being first," said Brian Povinelli, SVP and Global Brand Leader, Westin Hotels & Resorts. "As Westin continues to evolve its programs and partnerships with the growing global demand for well-being, we are thrilled to partner with an industry game-changer like Peloton who, like us, aims to take the stress out of staying active on the road."
Boasting Let's Rise as the brand's new mantra, Westin is committed to empowering its guests and delivering thoughtful wellness experiences that often reflects their at-home active lifestyle. Beginning today, travelers can book a WestinWORKOUT® Peloton guest room, allowing them to experience live studio cycling classes from world class instructors, as well as 5,000 on-demand classes in select hotels, including in Chicago, Houston, Kansas City, Los Angeles and Boston. In additional destinations including Austin, Detroit, Denver, New York City, Palo Alto, Philadelphia, San Francisco, San Diego and Seattle, guests can also enjoy Peloton's one-of-a-kind group fitness content in signature WestinWORKOUT® fitness studios.
The two brands will also offer an exclusive experience through the Starwood Preferred Guest (SPG) Moments program, allowing members to bid points for a chance to host a 45-minute private Peloton cycling class at the Peloton New York City studio location. The winner will be able to curate the class playlist, request their preferred instructor to lead the ride for up to 56 of their friends and more. Please visit http://west.tn/2oEoLTr for more information.
For more information about the collaboration, a list of participating hotels and booking details, please visit: www.westin.com/peloton.
About Peloton
Founded in 2012, Peloton is revolutionizing the fitness industry by merging high-design with modern technology to provide access to live and on-demand fitness group classes led by elite NYC instructors. With instant access to classes, performance tracking metrics and a motivating real-time leaderboard, Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country. For more information, visit www.pelotoncycle.com.
About Westin Hotels & Resorts
Westin Hotels & Resorts, a leader in wellness and hospitality for more than a decade, lives its philosophy "Empowering a Better You™" through the brand's Six Pillars of Well-Being: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. At more than 200 hotels and resorts in nearly 40 countries and territories, guests can experience offerings that include the iconic Heavenly® Bed, RunWESTIN™ and Westin Gear Lending with New Balance®, delicious and nutritious SuperFoodsRx™ and more. To learn more, visit www.westin.com. Stay connected to Westin: @westin on Twitter and Instagram and facebook.com/Westin.
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is the world's largest hotel company based in Bethesda, Maryland, USA, with more than 6,000 properties in over 120 countries. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company's 30 leading brands include: Bulgari Hotels and Resorts®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy Hotels®, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com and @MarriottIntl.
SOURCE Westin Hotels & Resorts
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