Fitness app market 2022-2026: A descriptive analysis of five forces model, market dynamics, and segmentation - Technavio

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Jan 30, 2023, 09:30 ET

NEW YORK, Jan. 30, 2023 /PRNewswire/ -- According to Technavio, the global fitness app market size is estimated to grow by USD 41.09 billion from 2021 to 2026. The market is estimated to grow at a CAGR of 17.1%. Moreover, the growth momentum will accelerate. APAC will account for 33% of the global market growth during the forecast period. For more insights on market size, buy the report!

Global fitness app market - Five forces
The global fitness app market is fragmented, and the five forces analysis covers–

Technavio has announced its latest market research report titled Global Fitness App Market

Bargaining power of buyers
The threat of new entrants
Threat of rivalry
Bargaining power of suppliers
Threat of substitutes
For interpretation of Porter's five forces model – request a sample report

Global fitness app market – Customer landscape

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global fitness app market - Segmentation assessment

Segment overview
Technavio has segmented the market based on application (lifestyle monitoring, health monitoring, and others).

The female segment will account for a significant share of the market's growth during the forecast period. The growth of this segment is attributed to factors such as the rising adoption of fitness trackers by women. Fitness apps help users in working out more efficiently. They can choose the type and time of workouts based on their health condition and convenience. Fitness apps also monitor the eating habits of users.

Geography overview
Based on geography, the global fitness app market is segmented into North America, APAC, Europe, Middle East and Africa, and South America. APAC will account for 33% of the market's growth during the forecast period. China and India are the key countries in the fitness apps market in APAC. Moreover, market growth in APAC will be faster than the growth of the market in other regions. The growth of the telecommunication industry will drive the fitness app market growth in APAC during the forecast period.

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Global fitness app market – Market dynamics
Key factor driving market growth

The increasing use of mobile apps will drive the growth of the fitness app market size during the forecast period.
The rising use of smartphones has increased the use of mobile apps, and the number of downloads has increased with the rising penetration of the Internet.
The availability of simple payment options for the subscription of digital content and access to tips on health management are encouraging people to use fitness apps.
Moreover, awareness about health and nutrition is increasing.
These factors will fuel the growth of the fitness apps market during the forecast period

Leading trends influencing the market

The intense competition among vendors will be a key trend in the global fitness app market during the forecast period.
Vendors are opting for strategic partnerships, collaborations, and acquisitions with market participants, such as software providers, technology providers, and platform providers.
These collaborations and partnerships help vendors with product development and geographical expansion, as well as access to technological expertise.
Several companies have adopted such strategies to improve their presence in the market.
Moreover, the increasing number of M&A activities is leading to the development of fitness apps that incorporate innovative features
These factors will support the growth of the market during the forecast period.

Major challenges hindering market growth

Lack of awareness about fitness apps will challenge the growth of the fitness app market during the forecast period.
Developing markets are difficult to penetrate due to the lack of awareness among the population. Hence, vendors should educate the population on the advantages of fitness apps.
Moreover, connected gym equipment is more expensive than traditional gym equipment.
Thus, the low penetration of connected fitness equipment will negatively impact the growth of the market in focus during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this fitness app market report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the fitness app market between 2022 and 2026
Precise estimation of the size of the fitness app market and its contribution to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the fitness app market across North America, APAC, Europe, Middle East and Africa, and South America
A thorough analysis of the market's competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of fitness app market vendors

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Fitness App Market Scope
Report Coverage	Details
Page number	153
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 17.1%
Market growth 2022-2026	USD 41.09 billion
Market structure	Fragmented
YoY growth 2021-2022 (%)	16.44
Regional analysis	North America, APAC, Europe, Middle East and Africa, and South America
Performing market contribution	APAC at 33%
Key countries	US, China, India, Germany, and UK
Competitive landscape	Leading vendors, market positioning of vendors, competitive strategies, and industry risks
Key companies profiled	adidas AG, Alphabet Inc., ASICS Corp., Azumio Inc, BetterMe Ltd., Diverse Retails Pvt. Ltd., Fiit Ltd., Fitness Connection, Fooducate Ltd., Garmin Ltd., Jefit Inc., MINDBODY Inc., Nike Inc, PEAR Sports LLC, Polar Electro Oy, Samsung Electronics Co. Ltd., Under Armour Inc., Wahoo Fitness LLC, WellDoc Inc., and YAZIO GmbH
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Table of contents

1 Executive Summary

1.1 Market overview

Exhibit 01: Executive Summary – Chart on Market Overview
Exhibit 02: Executive Summary – Data Table on Market Overview
Exhibit 03: Executive Summary – Chart on Global Market Characteristics
Exhibit 04: Executive Summary – Chart on Market by Geography
Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
Exhibit 06: Executive Summary – Chart on Market Segmentation by Gender
Exhibit 07: Executive Summary – Chart on Incremental Growth
Exhibit 08: Executive Summary – Data Table on Incremental Growth
Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem

Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition

Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis

Exhibit 13: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026

Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary

Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers

Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers

Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants

Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes

Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry

Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition

Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Application

5.1 Market segments

Exhibit 25: Chart on Application - Market share 2021-2026 (%)
Exhibit 26: Data Table on Application - Market share 2021-2026 (%)

5.2 Comparison by Application

Exhibit 27: Chart on Comparison by Application
Exhibit 28: Data Table on Comparison by Application

5.3 Lifestyle monitoring - Market size and forecast 2021-2026

Exhibit 29: Chart on Lifestyle monitoring - Market size and forecast 2021-2026 ($ billion)
Exhibit 30: Data Table on Lifestyle monitoring - Market size and forecast 2021-2026 ($ billion)
Exhibit 31: Chart on Lifestyle monitoring - Year-over-year growth 2021-2026 (%)
Exhibit 32: Data Table on Lifestyle monitoring - Year-over-year growth 2021-2026 (%)

5.4 Health monitoring - Market size and forecast 2021-2026

Exhibit 33: Chart on Health monitoring - Market size and forecast 2021-2026 ($ billion)
Exhibit 34: Data Table on Health monitoring - Market size and forecast 2021-2026 ($ billion)
Exhibit 35: Chart on Health monitoring - Year-over-year growth 2021-2026 (%)
Exhibit 36: Data Table on Health monitoring - Year-over-year growth 2021-2026 (%)

5.5 Others - Market size and forecast 2021-2026

Exhibit 37: Chart on Others - Market size and forecast 2021-2026 ($ billion)
Exhibit 38: Data Table on Others - Market size and forecast 2021-2026 ($ billion)
Exhibit 39: Chart on Others - Year-over-year growth 2021-2026 (%)
Exhibit 40: Data Table on Others - Year-over-year growth 2021-2026 (%)

5.6 Market opportunity by Application

Exhibit 41: Market opportunity by Application ($ billion)

6 Market Segmentation by Gender

6.1 Market segments

Exhibit 42: Chart on Gender - Market share 2021-2026 (%)
Exhibit 43: Data Table on Gender - Market share 2021-2026 (%)

6.2 Comparison by Gender

Exhibit 44: Chart on Comparison by Gender
Exhibit 45: Data Table on Comparison by Gender

6.3 Female - Market size and forecast 2021-2026

Exhibit 46: Chart on Female - Market size and forecast 2021-2026 ($ billion)
Exhibit 47: Data Table on Female - Market size and forecast 2021-2026 ($ billion)
Exhibit 48: Chart on Female - Year-over-year growth 2021-2026 (%)
Exhibit 49: Data Table on Female - Year-over-year growth 2021-2026 (%)

6.4 Male - Market size and forecast 2021-2026

Exhibit 50: Chart on Male - Market size and forecast 2021-2026 ($ billion)
Exhibit 51: Data Table on Male - Market size and forecast 2021-2026 ($ billion)
Exhibit 52: Chart on Male - Year-over-year growth 2021-2026 (%)
Exhibit 53: Data Table on Male - Year-over-year growth 2021-2026 (%)

6.5 Market opportunity by Gender

Exhibit 54: Market opportunity by Gender ($ billion)

7 Customer Landscape

7.1 Customer landscape overview

Exhibit 55: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

8.1 Geographic segmentation

Exhibit 56: Chart on Market share by geography 2021-2026 (%)
Exhibit 57: Data Table on Market share by geography 2021-2026 (%)

8.2 Geographic comparison

Exhibit 58: Chart on Geographic comparison
Exhibit 59: Data Table on Geographic comparison

8.3 North America - Market size and forecast 2021-2026

Exhibit 60: Chart on North America - Market size and forecast 2021-2026 ($ billion)
Exhibit 61: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
Exhibit 62: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibit 63: Data Table on North America - Year-over-year growth 2021-2026 (%)

8.4 APAC - Market size and forecast 2021-2026

Exhibit 64: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
Exhibit 65: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
Exhibit 66: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibit 67: Data Table on APAC - Year-over-year growth 2021-2026 (%)

8.5 Europe - Market size and forecast 2021-2026

Exhibit 68: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
Exhibit 69: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
Exhibit 70: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibit 71: Data Table on Europe - Year-over-year growth 2021-2026 (%)

8.6 Middle East and Africa - Market size and forecast 2021-2026

Exhibit 72: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
Exhibit 73: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
Exhibit 74: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibit 75: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

8.7 South America - Market size and forecast 2021-2026

Exhibit 76: Chart on South America - Market size and forecast 2021-2026 ($ billion)
Exhibit 77: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
Exhibit 78: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibit 79: Data Table on South America - Year-over-year growth 2021-2026 (%)

8.8 US - Market size and forecast 2021-2026

Exhibit 80: Chart on US - Market size and forecast 2021-2026 ($ billion)
Exhibit 81: Data Table on US - Market size and forecast 2021-2026 ($ billion)
Exhibit 82: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibit 83: Data Table on US - Year-over-year growth 2021-2026 (%)

8.9 China - Market size and forecast 2021-2026

Exhibit 84: Chart on China - Market size and forecast 2021-2026 ($ billion)
Exhibit 85: Data Table on China - Market size and forecast 2021-2026 ($ billion)
Exhibit 86: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibit 87: Data Table on China - Year-over-year growth 2021-2026 (%)

8.10 India - Market size and forecast 2021-2026

Exhibit 88: Chart on India - Market size and forecast 2021-2026 ($ billion)
Exhibit 89: Data Table on India - Market size and forecast 2021-2026 ($ billion)
Exhibit 90: Chart on India - Year-over-year growth 2021-2026 (%)
Exhibit 91: Data Table on India - Year-over-year growth 2021-2026 (%)

8.11 Germany - Market size and forecast 2021-2026

Exhibit 92: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
Exhibit 93: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
Exhibit 94: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibit 95: Data Table on Germany - Year-over-year growth 2021-2026 (%)

8.12 UK - Market size and forecast 2021-2026

Exhibit 96: Chart on UK - Market size and forecast 2021-2026 ($ billion)
Exhibit 97: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
Exhibit 98: Chart on UK - Year-over-year growth 2021-2026 (%)
Exhibit 99: Data Table on UK - Year-over-year growth 2021-2026 (%)

8.13 Market opportunity by geography

Exhibit 100: Market opportunity by geography ($ billion)

9 Drivers, Challenges, and Trends

9.1 Market drivers

9.2 Market challenges

9.3 Impact of drivers and challenges

Exhibit 101: Impact of drivers and challenges in 2021 and 2026

9.4 Market trends

10 Vendor Landscape

10.1 Overview

10.2 Vendor landscape

Exhibit 102: Overview on Criticality of inputs and Factors of differentiation

10.3 Landscape disruption

Exhibit 103: Overview on factors of disruption

10.4 Industry risks

Exhibit 104: Impact of key risks on business

11 Vendor Analysis

11.1 Vendors covered

Exhibit 105: Vendors covered

11.2 Market positioning of vendors

Exhibit 106: Matrix on vendor position and classification

11.3 adidas AG

Exhibit 107: adidas AG - Overview
Exhibit 108: adidas AG - Business segments
Exhibit 109: adidas AG - Key news
Exhibit 110: adidas AG - Key offerings
Exhibit 111: adidas AG - Segment focus

11.4 Alphabet Inc.

Exhibit 112: Alphabet Inc. - Overview
Exhibit 113: Alphabet Inc. - Business segments
Exhibit 114: Alphabet Inc. - Key news
Exhibit 115: Alphabet Inc. - Key offerings
Exhibit 116: Alphabet Inc. - Segment focus

11.5 ASICS Corp.

Exhibit 117: ASICS Corp. - Overview
Exhibit 118: ASICS Corp. - Business segments
Exhibit 119: ASICS Corp. - Key news
Exhibit 120: ASICS Corp. - Key offerings
Exhibit 121: ASICS Corp. - Segment focus

11.6 Azumio Inc

Exhibit 122: Azumio Inc - Overview
Exhibit 123: Azumio Inc - Product / Service
Exhibit 124: Azumio Inc - Key offerings

11.7 BetterMe Ltd.

Exhibit 125: BetterMe Ltd. - Overview
Exhibit 126: BetterMe Ltd. - Product / Service
Exhibit 127: BetterMe Ltd. - Key offerings

11.8 Fiit Ltd.

Exhibit 128: Fiit Ltd. - Overview
Exhibit 129: Fiit Ltd. - Product / Service
Exhibit 130: Fiit Ltd. - Key offerings

11.9 Jefit Inc.

Exhibit 131: Jefit Inc. - Overview
Exhibit 132: Jefit Inc. - Product / Service
Exhibit 133: Jefit Inc. - Key offerings

11.10 Nike Inc

Exhibit 134: Nike Inc - Overview
Exhibit 135: Nike Inc - Business segments
Exhibit 136: Nike Inc - Key news
Exhibit 137: Nike Inc - Key offerings
Exhibit 138: Nike Inc - Segment focus

11.11 Samsung Electronics Co. Ltd.

Exhibit 139: Samsung Electronics Co. Ltd. - Overview
Exhibit 140: Samsung Electronics Co. Ltd. - Business segments
Exhibit 141: Samsung Electronics Co. Ltd. - Key news
Exhibit 142: Samsung Electronics Co. Ltd. - Key offerings
Exhibit 143: Samsung Electronics Co. Ltd. - Segment focus

11.12 Under Armour Inc.

Exhibit 144: Under Armour Inc. - Overview
Exhibit 145: Under Armour Inc. - Business segments
Exhibit 146: Under Armour Inc. - Key offerings
Exhibit 147: Under Armour Inc. - Segment focus

12 Appendix

12.1 Scope of the report

12.2 Inclusions and exclusions checklist

Exhibit 148: Inclusions checklist
Exhibit 149: Exclusions checklist

12.3 Currency conversion rates for US$

Exhibit 150: Currency conversion rates for US$

12.4 Research methodology

Exhibit 151: Research methodology
Exhibit 152: Validation techniques employed for market sizing
Exhibit 153: Information sources

12.5 List of abbreviations

Exhibit 154: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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