Fit Pregnancy and Mederma® Stretch Marks Therapy Announce Start of 'New Moms: Wear Your Skin Proudly™!' Reader Test Panel

NEW YORK, Nov. 29, 2010 /PRNewswire/ -- Fit Pregnancy, the ultimate go-to-guide for pregnant women and expecting mothers, and Mederma®, the doctor- and pharmacist- recommended brand for stretch marks and scars, today announce the start of the New Moms: Wear Your Skin Proudly™! reader test panel. Over the next 12 weeks, Fit Pregnancy and Mederma® will follow the progress of 30 real-life new moms as they use Mederma® Stretch Marks Therapy to improve the appearance of their stretch marks. Test panel feedback and results will be shared on a dedicated microsite, www.fitpregnancy.com/mederma, which will also include personal stories of these new mothers as they adjust to life with a new baby.

Approximately 90% of pregnant women develop stretch marks.(1) Although they pose no health risks, stretch marks can cause negative body image issues for women of all shapes and sizes. As the magazine with the highest concentration of pregnant women and first-time mothers, Fit Pregnancy provides the perfect outlet for this product testing panel.

"The overwhelming response we received from nearly 4,000 Fit Pregnancy readers to participate in the test panel is a testament to the brand loyalty our readers have to both Mederma® and Fit Pregnancy," says Peg Moline, Editor-in-Chief of Fit Pregnancy. "We're excited to partner with Mederma® on the New Moms: Wear Your Skin Proudly™! initiative and to provide this unique opportunity to our readers."

Mederma® Stretch Marks Therapy is a patented formula that combines a unique blend of ingredients, including the proprietary botanical extract Cepalin®, hyaluronic acid and centella asiatica leaf extract. This advanced formula is dermatologist tested and clinically proven to reduce discoloration, improve texture and enhance the softness of stretch marks. In fact, 80% of participants in a clinical study reported visible improvement in the overall appearance of their stretch marks after using Mederma Stretch Marks Therapy for 12 weeks.  

Visit www.fitpregnancy.com/mederma to learn more about these new moms, read their real stories and review their results. The panelists will provide updates periodically during the 12-week trial and the final results will be released in February 2011.

About American Media, Inc.

American Media, Inc. is the leading publisher of celebrity journalism and health and fitness magazines in the U.S.  These include Star, Shape, Men's Fitness, Fit Pregnancy, Natural Health, and The National Enquirer.  In addition to print properties, AMI manages 14 different web sites. The company also owns Distribution Services, Inc., the country's #1 in-store magazine merchandising company.

About Mederma®

The Mederma® family of products, including Mederma® Gel, Mederma® Cream plus SPF 30, and Mederma® for Kids, has a long tradition of efficacy. The #1 doctor- and pharmacist-recommended brand for scars, Mederma® helps reduce the appearance of scars resulting from surgery, injury, burns, and acne, making them softer, smoother, and less noticeable.  To learn more, visit www.mederma.com.

About Merz

Merz Pharmaceuticals, LLC is a part of the Merz Group of companies and was established in 1995 to develop and commercialize products for the Merz Group. Areas of therapeutic focus include Neurology, Dermatology, and Podiatry.

With a 102 year heritage, the Merz Group is known worldwide for its development of original compounds and formulations for medical professionals and consumers in 90 countries. Globally, Merz is a leader in the development of pharmaceuticals for the treatment of neurological and psychological disorders as well as for aesthetic medicine. Global research is concentrated in fields that have a strong need for therapeutic innovation such as Alzheimer's disease, Parkinson's disease, tinnitus, chronic pain conditions, addictions, and neuromuscular disturbances.

(1) Skin Changes During Pregnancy. (n.d). American Pregnancy Association. Retrieved October 12, 2010 from http://www.americanpregnancy.org/pregnancyhealth/skinchanges.html

SOURCE American Media, Inc.

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