Fisher-Price(R) and SOMOSTV Partner to Offer New Programming Content

MIAMI, April 19 /PRNewswire/ -- Fisher-Price, Inc. and SOMOSTV (Spanish language pay TV producer and distributor) reached an agreement to broadcast Fisher-Price's Little People® content for the newly launched preschoolers channel, "Semillitas." The Little People brand recently celebrated its 50th anniversary last year.

"Semillitas," launched in Chicago, Boston, Washington, D.C., New York, Philadelphia and Lehigh Valley, PA though RCN on March 15.

Luis Villanueva, President and CEO of SOMOSTV declared, "We have a channel that has been created to support Hispanic parents to educate, preserve their roots and language as well as entertain their small children with safe, non-violent content in a loving and caring atmosphere. Our mission statement is shared with Fisher-Price's by providing young families with the best tools possible to bring up their children. We are proud that this partnership reflects our mutual trust and awareness of the needs of the Hispanic family. The Little People brand represents the values and content that makes it a perfect fit for 'Semillitas.'"

"Having the series broadly available to Hispanic families with young children is a great extension of our outreach efforts to the community," says Lisa Mancuso, Senior Vice President of Marketing at Fisher-Price. "The values shared by the Little People character friends should really resonate with the audience and reinforce what parents teach at home." 

SOMOSTV produces and distributes VeneMovies, the successful 24 hr, commercial free, film channel that programs originally produced in Spanish movies.

About Semillitas: "Semillitas" is a babies and preschoolers Pay TV channel that broadcasts Spanish language animation, 24 hours a day, and is part of SOMOSTV.  SOMOSTV is a company devoted to the exploitation, development and promotion of the growth of pay TV in the US Hispanic market and Puerto Rico, through the launch of TV channels, the transactional exploitation of all types of made for TV content in all its platforms with technical and creative excellence.

About Fisher-Price:

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world.  The Company has an 80-year legacy of high quality toys that enhance early childhood development.  Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development.  Some of the Company's best-known "classic" brands include Little People®, Power Wheels® and View-Master®.   Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array of character-based toys inspired by high quality children's programming such as Thomas & Friends, Dora the Explorer™ and Mickey Mouse Clubhouse.  The Company's web site, www.fisher-price.com, provides valuable information and resources to parents.

SOURCE SOMOSTV

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