Fisher® Nuts and Karo® Syrup Team up for the Holidays

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Nov 25, 2014, 11:55 ET

CHICAGO, Nov. 25, 2014 /PRNewswire/ -- For the third year, Fisher® Nuts and Karo® Syrup have announced a strategic marketing partnership to help promote both brands in-store during the holiday season. The program features custom recipes that incorporate Fisher Nuts and Karo® Syrup, and offer a fresh twist on a variety of holiday and seasonal recipes.

"We couldn't be more excited to partner with Karo® Syrup for a third year," says Howard Brandeisky, Senior Vice President Global Marketing and Customer Solutions at John B. Sanfilippo & Sons, Inc., the manufacturer and distributor of Fisher Nut products. "The combination of Fisher Nuts and Karo® Syrup helps put a fresh twist on traditional recipes that can be enjoyed during the holidays and all year round."

The five new recipes include: Oatmeal Butterscotch Cookies, Sweet & Crunchy Snack Mix, Spiced Cranberry Walnut Tart, Walnut Shrimp Poppers with Citrus Sauce, and Strawberry Chocolate Tartlets. These recipes and more will be featured in the recipe sections of both the Fisher Nuts and Karo® Syrup websites, and on owned digital channels, including Facebook and Pinterest.

As part of the partnership, Fisher is offering retailers quarter pallets with QR codes linking to the landing page. In addition, Fisher will offer its retail customers tear pads with a compelling coupon offer (buy two Fisher products 10 oz. or larger and get one Karo® Syrup product free).

About John B. Sanfilippo & Son, Inc.
John B. Sanfilippo & Son, Inc., (NASDAQ: JBSS), founded in 1922, is a leading processor, marketer and distributor of baking nuts, snack nuts and nut-based products that are sold in multiple distribution channels. Our products can be found under the Fisher Nuts, Orchard Valley Harvest and Sunshine Country brand names and a variety of private brands.

About Karo®
Karo® Syrup, the leading national brand of corn syrup, is primarily used in recipes that require something sweet, like baked goods, candies, pies, popcorn balls, in glazes and sauces for meat and poultry, and as topping for French toast, pancakes and waffles, ice creams and more because it is a natural sweetener. Most famous as the primary ingredient in Pecan Pie, Karo® Syrup has been known for its trusted quality since 1902, and adds a bit of sweetness and gives a smooth texture to an incredible number of well-loved desserts and dishes. Karo® Syrup is currently the only leading national brand of corn syrup that contains 0 grams of high fructose corn syrup. For recipes, images and baking information visit KaroSyrup.com and Facebook.com/KaroSyrup.

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SOURCE Fisher