Products Include Contemporary, Classic and Professional Lines with the Freedom to Design
COSTA MESA, Calif., Feb. 13, 2018 /PRNewswire/ -- Fisher & Paykel, a premium appliance company, announces the evolution of the Fisher & Paykel brand strategy merging the DCS professional indoor line into Fisher & Paykel professional products. All styles of indoor appliances will now live under one cohesive brand.
In 2004, Fisher & Paykel acquired California based DCS with the objective of offering professionally styled indoor and outdoor appliances alongside the contemporary Fisher & Paykel brand. Since then, Fisher & Paykel has grown to have a global presence. Seven years ago with a clear premium brand vision in place they started the process of a global brand transformation, introducing a new visual brand language across all key products and communication platforms. With these building blocks in place, Fisher & Paykel refreshed their logomark to create a fitting signature to our premium offering. Now the next step is to provide one focused brand for indoor (Fisher & Paykel) and one brand for outdoor (DCS).
"Fisher & Paykel as a brand will encompass professional, contemporary and classic styled appliances that will provide customers with a full set of product styles aligned to their own design and performance preferences," says Kevin Dexter, President of Fisher & Paykel. "DCS will continue as a leading outdoor kitchen brand in North America. Each brand will benefit from a strong focused global investment which includes an influx for brand building and marketing exposure as well as new product introductions for 2018."
Beginning in Spring of 2018, Fisher & Paykel will offer new products including professional offerings, an expanded range portfolio, coffee maker, steam oven and column refrigeration. DCS will showcase a brand new Series 9 Grill which will hit the market in late Spring that will be released at the annual HPB Expo show in Nashville, TN.
About Fisher & Paykel and DCS
Founded in New Zealand in 1934, Fisher & Paykel is a leading manufacturer of premium kitchen, outdoor and laundry appliances. Their design heritage is based on a pioneering spirit that challenges conventional appliance design to create the world's most human-centered appliance brand. Fisher & Paykel is a global company operating in over 50 countries.
CONTACT:
Caitlin Davis
949-790-8900 Ext. 3327
[email protected]
SOURCE Fisher & Paykel
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