Fishbrain Makes a Splash with Expansion into Brazil
Company provides Brazil's 25 Million Sport Fishing Enthusiasts with Fully Localized Version of the World's Most Popular Fishing App
STOCKHOLM, Dec. 7, 2016 /PRNewswire/ -- Today Fishbrain, the world's largest app and social network for anglers, announced the launch of its app in one of the planet's most popular sport fishing locations, Brazil. Brazil is the first South American market with a localized version of the app that includes the most popular fish species in the area, as well as a full translation into Brazilian Portuguese.
"We've had great global success with our app, and that has converted into us fulfilling high demand from a top fishing market like Brazil. The overall popularity of sport fishing in Brazil, combined with how Brazilians embrace social networks, makes it a perfect place for us to launch the fully localized app," said Johan Attby, CEO of Fishbrain. "Now, Brazilian anglers can get access to fishing data and insights specific to their area, and connect with and inspire others like never before."
Within two weeks of its initial debut in Brazil, Fishbrain has 50,000 Brazilian users and more than 10,000 catches logged, including a variety of species such as Arapaima and Speckled pavon. To celebrate the launch, Fishbrain has partnered with its first Brazilian digital ambassador, pro-angler Luana Pigatto. Pigatto hosts the "Show de Pesca" television series in Brazil, providing sport fishing guiding and information. Pigatto will be using Fishbrain to help her locate the hottest new fishing spots and to engage with fellow anglers.
"As an avid angler, I'm passionate about growing sport fishing as well as helping more people succeed during their fishing trips. Fishbrain helps anglers accomplish both of these goals," said Luana Pigatto, pro-angler and Brazilian fishing expert. "Fishing information in Brazil is sparse, with most information shared by word of mouth or in closed social groups, which can often be outdated. Fishbrain solves that problem with a dedicated community and real-time information available for any Brazilian angler."
Nearing three million global users, Fishbrain provides anglers fishing forecasts based on real-catch data, the ability to track various species, share their experiences with friends, find hot new fishing spots and see what other people are catching, with what bait and where.
Fishbrain can be downloaded from the App Store or the Google Play Store™. You can also follow Fishbrain on Facebook, Twitter and Instagram.
About Fishbrain:
Fishbrain is the world's biggest and fastest growing social network and mobile app for the world's most popular hobby – sport fishing. Fishbrain connects anglers to make fishing dreams come true, today and tomorrow through helping people track various species and share their experiences. Fishbrain values responsible fishing by encouraging catch and release and the sustainable harvest of fish species. For more information, go to www.fishbrain.com.
SOURCE Fishbrain
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