First Zero-Calorie Monk Fruit In The Raw™ Bakers Bag Arrives on Shelves for Home Bakers

BROOKLYN, N.Y., May 14, 2013 /PRNewswire/ -- The In The Raw® family of all-natural sweeteners expands with the launch of the Monk Fruit In The Raw™ Bakers Bag, a zero-calorie, all natural sweetener, created for cooking and baking, that measures cup for cup, like sugar.

(Photo: http://photos.prnewswire.com/prnh/20130514/NY13320 )

The In The Raw® brand continues to lead innovation and growth in the natural sweetener category with the addition of the Monk Fruit In The Raw Bakers Bag, as it is the only monk fruit product on the market created specifically for baking. The Monk Fruit In The Raw Bakers Bag will begin a national distribution roll-out in May, 2013 with a suggested retail price of $7.99 and is also available for purchase at www.InTheRaw.com. Conveniently packaged in a pantry size bag, at 4.8oz, it can used readily to cut added calories and sugars, naturally.

"The Monk Fruit In The Raw Bakers Bag answers a real demand for a great tasting, all-natural, zero-calorie sugar substitute that can be used for cooking and baking. Home cooks can easily modify their favorite recipes with the Monk Fruit In The Raw Bakers Bag, without doing tricky conversions, to get delicious results with a fraction of the sugar and calories," said Steven Eisenstadt, CEO of Cumberland Packing Corp., makers of In The Raw® brand products.

"We understand moms look to provide their families with natural ingredients, but taste and reducing added sugar is also key," said Sara Slivon, Brand Manager for In The Raw. "Moms feel good about Monk Fruit In The Raw because it's all-natural and made with fruit, with a simple, sweet taste that works beautifully in any recipe that calls for sugar."

Monk Fruit In The Raw is made with monk fruit, a vine-ripened fruit native to Asia. The packet product launched in October 2012 with an overwhelming positive response from consumers and with a record acceptance rate at retail across the U.S.

An easy to use, superior tasting product with no aftertaste, the Monk Fruit In The Raw Bakers Bag is different from other monk fruit-based sweeteners or baking blends, because unlike other products, it does not contain added table sugar, sugar alcohols or molasses.

Cumberland's In The Raw® products, which include Sugar In The Raw®, Stevia In The Raw® and organic Agave In The Raw®, are commanding a presence in the market, answering the growing demand for natural, better for you ingredients. The strategy for the brand is to continue to build the In The Raw family of products, to provide healthy options for consumers looking for better ways to eat right and to enjoy the sweet life – naturally.

Find new recipes such as peach cobbler, deep dish apple pie, sugar cookies, kettle corn and useful culinary tips at www.InTheRaw.com.

About Monk Fruit In The Raw™
Monk Fruit In The Raw™ is an all-natural zero calorie sweetener made with monk fruit, a vine-ripened fruit native to Asia. Monk Fruit In The Raw can be used to sweeten favorite beverages and baked goods. Cumberland's In The Raw® selection of 100% natural premium sweeteners enable consumers to add sweetness and versatility, naturally.  Find out more about In The Raw® brand products at www.intheraw.com and visit us on Facebook at www.facebook.com/intheraw. Follow us on twitter at @InTheRawBrand or pin us at Pinterest.com/InTheRawBrand.

Media Contact:
Kristen Kurtz
Kellen Communications
T: 917.561.2406
E: [email protected]

SOURCE In The Raw(R) Sweeteners