First We Feast & Bira 91 Explore International Curry In New Series 'The Curry Shop'
'The Curry Shop' Premieres Monday, October 8, at 11 AM ET on First We Feast
NEW YORK, Oct. 8, 2018 /PRNewswire/ -- First We Feast and global beer brand Bira 91 delve into the world of curry in the all-new series "The Curry Shop," premiering Monday, October 8, at 11 a.m. ET on First We Feast's YouTube channel.
Hosted by Indian-Canadian rapper Jasleen Powar, AKA Horsepowar, "The Curry Shop" explores immigrant culture, South Asian identity, and more through one of the globe's most popular but misunderstood dishes—curry. Curry changes shape from Japan to Jamaica to Thailand to the Philippines, and Powar teams up with a rich roster of celebrity guests in New York City to unpack the connections between hip-hop, spice, and global cuisine.
"Bira 91, in partnership with Complex and the First We Feast team, is super excited to bring 'The Curry Shop' to viewers. Curry is an under-represented world cuisine – perhaps the hippest comfort food," said Ankur Jain, Founder and CEO, Bira 91. "Imagined in India, and reinterpreted around the world, curry is a great symbol of today's food culture – playful, flavorful and eclectic. We can't wait to show viewers what this dynamic dish has to offer."
The six-episode season taps into the intersection of curry and culture with the help of multifaceted pop-culture figures including:
- Filipino curry with comedian Jo Koy
- High-end Indian curry with actor-comedian Aasif Mandvi
- Jamaican curry with dancehall artists Sean Paul and Chi Ching Ching
- Japanese curry with singer-songwriter and model Rina Sawayama
WATCH THE PREMIERE NOW: https://youtu.be/ZYSBNYQ17SU
"We're thrilled to partner with Bira 91, who shares our passion for exploring the intersection of food, beer, and culture," says First We Feast general manager Chris Schonberger. "Curry is an endlessly rich topic, not only from a culinary perspective, but also as a conversation-starter for broader discussions about identity and culture that are as vital as ever right now."
"The Curry Shop" is the latest extension of First We Feast's mission to celebrate food as pop culture on an international scale. New episodes air Mondays at 11 a.m. ET on First We Feast's YouTube channel. For more information on First We Feast's growing programming slate and food personalities, visit firstwefeast.com.
ABOUT BIRA 91
A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing beers in the world, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more color and flavor. Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira 91 has quickly become a rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network. Driven by a dynamic and energetic team of over 300 passionate beer lovers, the company now operates two breweries in India, and has offices in 9 cities including New York City. Bira 91 is backed by Silicon Valley's legendary venture capital firm Sequoia. Crafted with the creative urban drinker in mind — someone who likes to have fun and doesn't take life (or beer) too seriously, the brand aims to disrupt the global beer world with 21st century technology and its playful monkey mascot.
This October, Bira 91 will launch the first ever International Curry Week, a playful celebration of all things curry. From October 12 through 28, Bira 91 will partner with restaurants across Singapore, New Delhi and New York City to offer custom menus, curated curry dishes and pairings with the brand's distinctive and handcrafted beers.
For more information visit: www.Bira91.com; www.InternationalCurryWeek.com
ABOUT FIRST WE FEAST
Founded in 2012, First We Feast views food as an illuminating lens into pop culture, music, travel and more through its innovative slate of food-driven video franchises. Its YouTube channel is home to flagship shows "Hot Ones," "Food Skills" and "The Burger Show," has 4M subscribers and over 550M views to date. "Hot Ones" won the 2018 Shorty Award for Best Web Series, and host Sean Evans won the 2018 Webby Award for Best Web Personality/Host. First We Feast received the 2014 James Beard Award for Best Food Blog.
ABOUT COMPLEX NETWORKS
Complex Networks, formed from the acquisition of Complex Media Inc. through a joint venture by Verizon and Hearst, is a global lifestyle brand and media company and one of the most influential voices in popular culture today. Complex Networks generates over 810 million video views a month across its digital channels – Complex, First We Feast, Pigeons and Planes, Sole Collector and more – and is a Top 10 publisher in the U.S. for social engagement on channels like Facebook and YouTube.
Complex Networks develops and distributes original programming for its channels and through output deals with distributors including Facebook and Fuse. The company cultivates content that spans across popular culture from music to movies, sports to video games, fashion to food, reaching the coveted 18-24-year-old male audience. In November 2017, the company successfully hosted its second ComplexCon in Long Beach, California, attracting 200 top brands and over 50,000 attendees to the two-day cultural festival.
SOURCE Bira 91
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