First Media's So Yummy Named As Partner Channel

So Yummy to be featured as a dedicated channel on Atmosphere's streaming service for business; Will reach 15 million out-of-home viewers per month

News provided by

First Media

Sep 23, 2020, 08:43 ET

AUSTIN, Texas, Sept. 23, 2020 /PRNewswire/ -- Atmosphere (www.atmosphere.tv), the leading streaming service for businesses – known for its network of free content channels including CHIVE TV, today announced a content distribution agreement with First Media's So Yummy. The So Yummy channel (www.atmosphere.tv/channels/so-yummy) joins the streaming service currently available in over 10,000 businesses, reaching more than 500,000 viewers per day.

So Yummy brings the best of fun and extravagant recipes to consumers, with deliciously delectable, non-stop, original food programming, including amazing food hacks and wildly creative cake decorations. So Yummy showcases a variety of content to suit anyone's taste, from frozen treats to baked delights, to themed recipes inspired by various holidays and television shows- and so much more. The free-to-stream channel will provide multiple opportunities for brands to engage and reach their target audiences.

"As So Yummy continues to grow its distribution, we couldn't be more excited to partner with Atmosphere to give audiences watching the platform a taste of inspiration food content," said Guy Oranim, Co-founder and CEO of First Media.

"We're ecstatic to have So Yummy join the Atmosphere family, it's an incredible, mouth-watering addition to our lineup of premium channels," said Leo Resig, Co-founder and CEO of Atmosphere. "Our customer base has been asking for a food channel and So Yummy delivers the perfect blend of tasty recipes and gorgeous footage perfect for Atmosphere's out-of-home audience."

Since its launch in early 2019, the Atmosphere platform has grown nearly three times in size, and currently adds roughly 1,000 new venues each month. In addition to the audio-optional programming, venues featuring Atmosphere can run custom promotions on their TVs to drive customer behavior via a Digital Signage tool. Earlier this year, Atmosphere also rolled out its new Custom Playlist feature which allows businesses to pick and choose up to five channels that automatically cycle through, consistently surfacing fresh and diverse content.

Atmosphere's audience reach continues to grow. According to Nielsen Atmosphere generates 600 million audience ad impressions per month. Atmosphere has spent the last year bolstering its advertising offering that includes granular targeting of audience segments, attribution and retargeting.

About Atmosphere:
Atmosphere is the leading streaming TV platform for businesses, offering 23 original and partner TV channels. The platform has been built from the ground up with proprietary content, technology and data to deliver unparalleled experiences for businesses and advertisers. The business was incubated within Chive Media Group (theCHIVE) and spun out in 2019. For more information, visit www.atmosphere.tv.

About First Media
First Media is an industry-leading publisher providing content for the savvy millennial woman. Serving a loyal female audience, First Media's social platforms Blossom, So Yummy and Blusher have nearly 90 Million total followers and over 1.5 Billion monthly video views. First Media's cable TV division operates BabyFirst, the leading 24/7 linear baby network, which is available in over 120 million homes around the globe, in 33 countries and in 13 languages. For more information, visit https://first.media/

CONTACT:
Sebastian Quinn
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First Media:
C. Said Schwarz
+1 786.753.9493
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SOURCE First Media