First-Ever Big Game Stain Survey Conducted by Persil® ProClean®

Results Confirm Almost 2/3 Spill Food on Their Clothes During the Big Game, BBQ Is Most Common Stain and 84% Lick Their Fingers Instead of Using Napkins

News provided by

Henkel

Jan 21, 2016, 04:14 ET

SCOTTSDALE, Ariz., Jan. 21, 2016 /PRNewswire/ -- Today Persil® ProClean®, a new powerful laundry detergent delivering a premium clean, released the first-ever "Big Game" Stain Survey, highlighting game day habits of America's football fanatics. Persil ProClean's stain-fighting formula was developed to stand up to tough stains that Americans encounter every day – including the day of the Big Game. Having performed over 10,000 laundry stain evaluations, Persil's top-notch team of experts turned their attention to consumer experiences during the biggest football day of the year. They engaged Survey Sampling International's (SSI) world-class market research expertise to conduct a Persil ProClean stain survey interviewing 10,000 Americans across the country. Participants were split evenly between male and female, and had watched at least part of The Big Game within the past three years.

Among the trends identified, Persil found that:

Almost 2/3 of participants (64%) had spilled food on their clothes while watching The Big Game or attending a party for the game
- 41% of participants who spilled food on their clothes while watching The Big Game found barbecue (chicken, burgers, ribs, pulled pork, etc.) to be the toughest stain to remove
  - The three toughest game day stains were:
    - Barbecue 41%
    - Wings 18%
    - Chili 17%
- 29% of participants who spilled food on their clothes while watching The Big Game found barbecue (chicken, burgers, ribs, pulled pork, etc.) to be the most common spill
  - The three most common game day stains were:
    - Barbeque 29%
    - Dips 27%
    - Wings 20%
- 73% of participants who spilled food on their clothes credited the stain to "Not paying attention while eating/too focused on the game"
- 88% of participants who spilled food on their clothes admitted causing the spill themselves
Over half of the participants (53%) had spilled beverages on their clothes while watching The Big Game or attending a party for the game
20% of all participants have had to change their clothes during game time because of a beverage or food spill
49% wash their sports clothes in preparation for The Big Game

Additional Game Day Insights:

Less than 50% of all participants credited the actual game as what they enjoy most about The Big Game
- 26% credited commercials
  - 33% of women polled, watch the game primarily for the commercials
- 12% credited food and beverage
- 4% credited half-time performance
- 1% credited singing of the national anthem
84% of all participants admitted to having licked their fingers during The Big Game instead of using a napkin
When asked why they licked their fingers instead of using a napkin, 48% of participants answered, "What… there's something wrong with that?"
15% of all participants have previously called in sick the day after The Big Game

Persil ProClean is a powerful laundry detergent delivering a premium clean to those with the highest standards of cleanliness. Persil ProClean has only been available to U.S. consumers since early 2015, but the Persil brand has been globally renowned for over a century. First launched in Europe in 1907, it is now sold in over 60 countries across 5 continents. The brand portfolio, consisting of Persil ProClean Power-Liquid®, Power-Pearls® and Power-Caps®, can now be found in over 26,000 stores nationwide. Visit PersilProClean.com to find a retailer near you, and join the conversation using #GameDayStains.

Find Persil ProClean at @PersilProClean on Facebook, Twitter and Instagram.

Henkel in North America
Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Renuzit® air fresheners, Schwarzkopf® hair products, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair-styling products, and Loctite® adhesives. Visit www.henkelna.com for more information.

About Henkel
Henkel operates worldwide with leading brands and technologies in three business areas:
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of $21.8 billion and adjusted operating profit of $3.4 billion in fiscal 2014. Henkel's preferred shares are listed in the German stock index DAX.

Photo - http://photos.prnewswire.com/prnh/20160121/324706
Logo - http://photos.prnewswire.com/prnh/20160121/324705LOGO

SOURCE Henkel