First Choice Features TripAdvisor's User-Generated Content

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Jun 15, 2011, 06:29 ET

LONDON, June 15, 2011 /PRNewswire/ --

A partnership between First Choice and TripAdvisor^® launches today that enables travellers on FirstChoice.co.uk to benefit from user reviews and ratings from the world's largest travel website.

FirstChoice.co.uk will feature TripAdvisor's user-generated content, including hotel reviews, allowing customers to make more informed hotel decisions based on fellow travellers' feedback.

Nathan Timmins, head of online marketing at Tui UK and Ireland, said: "We want our visitors to have the best online experience possible, this is why we've introduced TripAdvisor reviews and ratings to our site."

"Customers will now have all the information they need about our holidays in one place and this new content will assist our visitors in making the best possible decisions, ultimately leading to a better travel experience."

Pollyanna Vincent, Partnerships Manager UK for TripAdvisor, commented "We are thrilled to extend our relationship with TUI further by partnering with First Choice. Their customers can now make the very best travel decisions through insight and feedback from the experiences of over 40 million real travellers."

About TripAdvisor

TripAdvisor® is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends) with seamless links to booking tools.

TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts more than 50 million unique monthly visitors* across 18 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 40 million unique monthly visitors***, 20 million members, and over 45 million reviews and opinions. The sites operate in 29 countries worldwide****, including China under daodao.com. TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor's millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travelers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010. TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites includes: http://www.airfarewatchdog.com, http://www.bookingbuddy.com, http://www.cruisecritic.com, http://www.everytrail.com, http://www.familyvacationcritic.com, http://www.flipkey.com, http://www.holidaylettings.co.uk, http://www.holidaywatchdog.com, http://www.independenttraveler.com, http://www.onetime.com, http://www.seatguru.com, http://www.sniqueaway.com, http://www.smartertravel.com, http://www.travel-library.com, http://www.travelpod.com, http://www.virtualtourist.com and http://www.kuxun.cn.